Ryan s the CEO of The ASK Method ® Company, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year. He is also a co-founder and investor in bucket.io®, a leading marketing funnel software for entrepreneurs. His latest book Choose, helps readers avoid making the single biggest mistake when starting a business and guides people through answering the all important question: What type of business should you start? Top 3 Value Bombs: 1. The biggest mistake is to start by asking the wrong question. 2. Starting a business is like putting a raft in a river. 3. You don't have to get it perfect you just have to get it going and the best time to get it going is right here, right now. Sponsor: ZipRecruiter: When it comes to hiring, you can save time and get more qualified candidates fast with ZipRecruiter. And right now, you can try ZipRecruiter for free at ZipRecruiter.com/fire! ZipRecruiter. The smartest way to hire.