"It's not enough to have a good solution. Buzzed-about businesses have a
good solution draped in a total experience that excites, delights and
surprises the customer." —John Jantsch

There a few classic books—and business concepts—that I declare must-reads
for every solopreneur and side-hustler I work with, and The Referral Engine
is one of them. Especially if you're someone who bristles at so much of the
online marketing tactics out there like I do, referrals are one of the best
ways to get new clients. There is already a foundation of trust established
with the incoming client, and it means that you exceeded expectations
enough for the referring client to authentically spread the word about your
services. In this week's show, business master-thinker John Jantsch and I
dive into exactly how to create delightful experiences and systems that
will make referrals a key part of your business, not just a happy
accident.