"Anxiety over being more innovative leads entrepreneurs to create
solutions instead of problems. But what if you could use your intuition
to identify an existing problem that’s begging for a solution?”

—Bernadette Jiwa, Hunch: Turn Your Everyday Insights Into The Next Big
Thing

When Bernadette Jiwa’s little book that packs a big punch, Hunch, arrived
in the mail, I immediately thought, “I wish I wrote that book!” But I’m
thrilled that she did, because Bernadette’s beautiful heart shines through
every page as she describes tools and stories to help you transform
everyday insights into big ideas that make an impact.

In this episode you’ll learn how to tap into your innate curiosity to
uncover better business ideas, why distraction and external inputs are the
enemies of insight, and a deeper look at the formula for uncovering your
best hunches: a combination of insight (patterns and practices) and
foresight (potential and predictions).