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Autoline #1325: "Green" Cross

Autoline #1325: "Green" Cross

FromAutoline This Week


Autoline #1325: "Green" Cross

FromAutoline This Week

ratings:
Length:
25 minutes
Released:
Jul 17, 2009
Format:
Podcast episode

Description

"Green" Cross

When the economic tsunami struck the auto industry last year leaving Chrysler and GM in shambles, the U.S. government role-played as the "Green" Cross, if you will, providing the relief both corporations required to stay afloat. But now after surprisingly brief visits to Chapter 11 yielding fewer dealers, a much smaller work force as well as a shrunken brand and/or product lineup for both, the future looks bright...or does it? Some say they cut to the bone in too many areas while still others believe each needs a transfusion of new blood to drive them farther into the 21st Century. Joining John McElroy this week to discuss the present and future of the (formerly) Bankrupt Two in three essential areas are product analyst Michael Robinet of CSM Worldwide, Steve Finlay of Ward's Dealer Business as well marketing expert and author of the "The Big Picture," Professor Christie Nordhielm of the University of Michigan.
Released:
Jul 17, 2009
Format:
Podcast episode

Titles in the series (100)

In depth discussions of the most important trends and developments shaping the automotive industry with industry executives and the top auto journalists. Your half-hour update on what they’re talking about in the C-suites.