Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Autoline #1330: Oxymoron

Autoline #1330: Oxymoron

FromAutoline This Week


Autoline #1330: Oxymoron

FromAutoline This Week

ratings:
Length:
25 minutes
Released:
Sep 11, 2009
Format:
Podcast episode

Description

Oxymoron

Over the last century, Ferdinand Porsche built his brand on speed, power and performance. So it was almost anathema 7 years ago when, to compete in a market it never knew, Porsche introduced its first Sport Utility Vehicle the Cayenne. Despite the outcry from some critics the car was a hit with consumers. Which is probably why, a year away from the last gas scare with surely more to come, the company is introducing the Porsche Cayenne Hybrid to the North American market. Yes, you read that right -- a hybrid coming from the Germany's Crown Prince of performance -- almost a textbook definition of oxymoron.

Joining John McElroy to explain this small shift to the green side is Porsche's Cayenne Program Manager Dr. Michael Leiters. Motor Trend's Todd Lassa and Joe DeMatio from Automobile Magazine fill in our performance panel as we pursue the inside story on Porsche's new Cayenne Hybrid.
Released:
Sep 11, 2009
Format:
Podcast episode

Titles in the series (100)

In depth discussions of the most important trends and developments shaping the automotive industry with industry executives and the top auto journalists. Your half-hour update on what they’re talking about in the C-suites.