62 min listen
AAH #151 - Ding, Dong! The Buick Guy's Here
ratings:
Length:
71 minutes
Released:
May 25, 2012
Format:
Podcast episode
Description
When the dust cleared from GM's restructuring, many were surprised to see Buick and GMC left standing. The former had become known for its 50-and-older demographic while the latter appeared to exist for the sole purpose of rebadging Chevrolet trucks. This week's guest is Craig Bierly, the Director of Buick and GMC Advertising and Promotions. We'll be asking him what he's doing to market two brands that are more important than they have been in a long time. In particular, is Buick making a mistake by targeting a younger demographic that wants fun-to-drive cars instead of sticking to its knitting (so to speak)? To discuss this and the news of the week, John McElroy is joined in studio by co-host Peter De Lorenzo, the Autoextremist, and Gary Vasilash from Automotive Design and Production.
Released:
May 25, 2012
Format:
Podcast episode
Titles in the series (100)
Autoline After Hours 6 - Rally Cap Roundtable: You’ve got to check this one out. McElroy and his “After Hours” cohorts Mr. AutoExtremist Peter De Lorenzo and public relations master Jason Vines are joined in the studio by Mark Phelan, car critic from the Detroit Free Press to discuss the hottest... by Autoline After Hours