Michael Covel speaks with Mark Broadie. Broadie is the Carson Family Professor of Business and Vice Dean at the Columbia Business School. His research focuses on quantitative finance and sports analytics. His golf research has appeared in academic journals and many golf publications. He developed the new strokes gained approach to analyze the performance of amateur and professional golfers and worked with the PGA Tour on their implementation of the strokes gained putting stat. His newest book is called Every Shot Counts. Covel says: We all know about Moneyball. It looks like Broadie has carved out that niche for himself in golf science. Covel isn’t a huge golf fan, but when it comes to sports and science and statistics, Covel sees the trend following parallels. Covel and Broadie discuss how he became, in Covel’s words, the “Bill James of golf”; how Broadie connected his finance work to the sport of golf; why certain golfers win; why approach shots are the most important; “drive for show, putt for dough”; how Broadie started, the software he used, and how he got better data; whether Broadie had any sense of where the data might go when he first collected it; power as a separator; the connection between sports anaylitics, business analytics, and investing; the psychology of golf; first putts vs. second putts; the world golf rankings, and how these can be fixed. For more information on Mark Broadie, visit everyshotcounts.com. Want a free trend following DVD? Go to trendfollowing.com/win.