Bill Wooditch is author of “Fail More: Embrace, Learn, and Adapt to Failure As a Way to Success” and a motivational speaker with a risk and financial background. He is founder and CEO of The Wooditch Group, a risk-management and corporate insurance firm. He mentors and teaches clients skills to harness the lessons of failure to create success driven opportunities. His approach is a physical, intellectual, spiritual and emotional journey based on 25 years of real life experience. Bill’s first job out of college was at Liberty Mutual making insurance cold calls. It wasn’t a job he necessarily wanted, but it was an opportunity that he was determined to make work. On Bill’s desk, he had a ruler that read, “Activity Rules Success”. He made that phrase his motto for his work at Liberty – making the most calls he could everyday and noting what worked and didn’t. He figured that if he had the most activity and just kept pushing, he would eventually have a break though – and he did. “What do you really want?” Bill uses this question often in presentations. Most are too afraid to do whatever it takes to make it. Perseverance has gone by the wayside and most want the easy job or quick success without the work. Bill has lots of “get tough” talks and works to put people in a growth mindset rather than a fixed mindset. With everyone having their own internal version of success, Bill teaches that first knowing: 1) What you are, and 2) Who you are, is how progress is made in figuring out how to reach that success. In this episode of Trend Following Radio: Venture capital mindset Risk The power of reading Pre-internet Short-term thinking Steven King Keith Richards Growth mindset vs. fixed mindset