Today's episode is with the brilliant Alex Loizou, co-founder of Trouva. Trouva is one of my absolute favourite online sites that helps you to shop independently and access a huge range of brilliant shops all over the UK. Trouva helps independent fashion retailers find online customers and drive them to physical stores. Thank you to iZettle for sponsoring this episode!With Black Friday having just happened and Christmas just around the corner, I thought it was a good time to celebrate independent shopping and chat to Trouva about the future of retail.According to an interview in the Evening Standard Trouva is an "antidote to chain-dominated, identikit high streets and busy, hard to navigate websites". The team curates unique gifts, fashion and homewares only found in independent shops. In this episode we discuss future of shops and tech, how the high street isn't dead, the importance of sustainability and the power we ALL have as consumers.This episode is brought to you by iZettle, their mission is to help and fight for small independent businesses in a world where the giant businesses are taking over. iZettle cuts down the barriers of entry to take part in the economy by offering innovative, easy-to-use and affordable tools to meet small business needs. You should definitely check them out.So, here is the episode! For information regarding your data privacy, visit acast.com/privacy