When you think of disruptor, I bet the last thing that comes to mind are underarm or body odor products. My next guest is Dr. Shannon Klingman, and disrupt the deodorant industry is exactly what she’s aiming to do with her product Lume. Lume Deodorant is an aluminum free, natural deodorant for underarm and private parts. It has been clinically proven to provide you with 48 hours of odor protection. I used this product for my book launch prior to interviewing Dr. Klingman. It took me a while to get used to the natural scent of this product compared to the heavy scents of corporate brands, but the results definitely made me a believer and I recommend this product for you.    Thing’s you’ll learn in this episode: Her family’s decision to live off of one salary as opposed to two doctor’s salaries The genesis of Lume Why it took over 11 years to get this product out Her transition from OB to stay at home to inventor/entrepreneur How she answers #imnotjustadoc   Resources mentioned in this episode: Lume Deodorant: https://lumedeodorant.com/ Word swag: http://wordswag.co/ Photo Toaster: https://apple.co/2wYzxJD     Check out our Sponsors: Physician-CEO: physician-ceo.com/dotb/ Set for Life Insurance: www.setforlifeinsurance.com