Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Autoline EXTRA #1324: Bud Liebler, Jean Halliday, David Kiley

Autoline EXTRA #1324: Bud Liebler, Jean Halliday, David Kiley

FromAutoline This Week - Video


Autoline EXTRA #1324: Bud Liebler, Jean Halliday, David Kiley

FromAutoline This Week - Video

ratings:
Length:
15 minutes
Released:
Jul 10, 2009
Format:
Podcast episode

Description

Hyundai made a splash at the beginning of the year when it introduced its assurance program, that allowed customers to return a new Hyundai if they lost their job within the first year of purchase. On this edition of Autoline EXTRA, John McElroy and his panel discuss their thoughts on the program and also if it was a good idea for Ford and GM to follow suit with similar programs. The discussion moves back to automotive TV ads from Audi, Toyota and Buick and whether or not those ads will help them. Joining John in the discussion are Bud Liebler, former Chrysler Marketing VP and head of the Liebler Group, Jean Halliday of Advertising Age and David Kiley of BusinessWeek.
Released:
Jul 10, 2009
Format:
Podcast episode

Titles in the series (100)

Autoline This Week is the first stop for auto executives, insiders and consumers looking for the latest automotive news. Each week John McElroy, one of the deans of the Detroit automotive press corp, brings his expertise and analysis to the issues and interviews driving the automotive world. He moderates a panel of automotive journalists as they discuss the week’s news and interview top industry newsmakers