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Autoline #1418: An Incredible Ride

Autoline #1418: An Incredible Ride

FromAutoline This Week - Video


Autoline #1418: An Incredible Ride

FromAutoline This Week - Video

ratings:
Length:
26 minutes
Released:
May 14, 2010
Format:
Podcast episode

Description

An Incredible Ride

It started last year with a simple e-mail between two 'car guys.' That's when Victor Muller the creator of the small exotic luxury brand Spyker petitioned Bob Lutz, the then Vice Chairman of General Motors. Mr. Muller was interested in the corporation's plans for his childhood dream car SAAB. GM, as you'll recall, was staggering out of bankruptcy and in the middle of jettisoning brands like a Golden Retriever sheds its winter coat. Pontiac was closing while Hummer, Saturn and SAAB were all up for sale but in danger of winding down as well. That one November e-mail sparked a heart-pounding 'live-or- die' three months for this iconic Swedish brand. The "incredible ride" as Victor Muller himself describes it finally ended earlier this year with ownership firmly in the hands of this Dutch entrepreneur.

On this week's show John McElroy welcomes the new owner of SAAB Victor Muller to Autoline Detroit where he'll discuss not only his suspense-filled acquisition of the car company, but more importantly, how he intends to do what GM couldn't do with the brand and that is sell cars and make money. Joining John on the panel are Todd Lassa from Motor Trend and David Welch from Bloomberg Businessweek.
Released:
May 14, 2010
Format:
Podcast episode

Titles in the series (100)

Autoline This Week is the first stop for auto executives, insiders and consumers looking for the latest automotive news. Each week John McElroy, one of the deans of the Detroit automotive press corp, brings his expertise and analysis to the issues and interviews driving the automotive world. He moderates a panel of automotive journalists as they discuss the week’s news and interview top industry newsmakers