Amir Elaguizy is the Founder & CEO @ YC backed, Cratejoy, the website builder and backend for subscription e-commerce stores. Cratejoy have funding from the likes of General Catalyst, Andreesen Horowitz, Y Combinator and Charles River Ventures With regards to Amir, he previously founded Market Zero, a poker software company which was acquired by Zynga, where he then spent time as a game CTO. In Today’s Episode You Will Learn: 1.) How Amir came to be an entrepreneur, got acquired by Zynga and then started Cratejoy? 2.) With the recent acquisition of Dollar Shave Club, the subscription e-commerce business is hot, why does Amir think most people misunderstand the space? 3.) Amir previously said, ‘owning recruiting is the single most important thing you can do’, why does he believe this? Does Amir believe that the early team might not necessarily be the team to evolve from a $1m business to a $20m business?  4.) What is the difference between foundational team members and mercenary team members? What are the signs an individual is worth spending time to grow with? 5.)  Amir previously said, 'most people have never received true direct feedback on performance’, how does Amir look to differentiate himself? Is it suitable for the leadership to be the bad guy? 6.) How can the firing process be approached with respect and dignity? Should it ever be a surprise? If it is a surprise what does that suggest about your leadership previously? Items Mentioned In Today’s Show: Amir’s Fave Book: Hard Thing About Hard Things Amir’s Fave Podcasts: The Twenty Minute VC, SaaStr As always you can follow The Twenty Minute VC, Harry and Amir on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Snapchat here!   This episode was brought to you by DesignCrowd, the online marketplace for custom graphic, logo and web design that helps startups, entrepreneurs, web developers and agencies outsource design projects to designers from around the world.     How Does It Work? Once you have launched your brief, designers will begin submitting quality designs for you to review. With some constructive feedback, you can quickly generate a large gallery of designs that really do fit your needs. You can have exactly what you need within just three days. Once you have selected your favourite design, you will be sent all the files you require to update your branding. If you don’t like any of the submitted designs, then DesignCrowd offers a money back guarantee. So checkout designcrowd.com/VC and enter the promo code VC100 to get an astonishing $100 off your next project.