Ben Marcus is the Founder & CEO @ Airmap, the startups that provides everything one needs to unlock and scale drone operations in the ever-changing world of airspace. They have raised over $40m in funding from industry heavyweights Sony, Rakuten, Qualcomm, Airbus Ventures and then also many friends of the show including Semil Shah, Lux Capital, Microsoft Ventures, General Catalyst, BullPen Capital and David Waxman at TenOneTen, just to name a few. Prior to AirMap, Ben co-founded and was CEO of the world’s largest light business jet sales company, Jetaviva and before that started his career as a flight instructor and later became a flight test engineer. Fun fact, Ben is also an FAA-certified Airline Transport Pilot and Flight Instructor with over 4,500 hours of flight experience. In Today’s Episode You Will Learn: 1.) How Ben made his way into the world of startups and drones from being a pilot and flight test engineer? 2.) What does Ben think is a strong investment strategy when investing in the drones? What 4 categories present nascent opportunities to Ben? What elements of the tech stack should potential investors further drill down on with potential investments? 3.) Question from Hemant Taneja: How does Ben assess the presence and desires of Amazon and Google with their pre-existing mission to win the airspace? Question from Semil Shah: Does this lead to a world of consolidation and startup M&A by incumbents? 4.) What does Ben believe are the core catalysts that will take drones to 100s of millions of people? How does Ben assess the similarties and differences in serving enterprise vs consumer drone markets? Does Ben agree with Jonathan Downey in his expression that enterprises like "boring" offerings? 5.) How does Ben evaluate the hardware vs software paradigm in the drone market? Does Ben see the commoditisation of drone hardware in the coming years? How does Ben evaluate the likes of DJI with their prominence? Does the weaponisation of drones cause significant alarm for Ben? Items Mentioned In Today’s Show: Ben’s Fave Book: The Wealth of Nations Ben’s Fave Blog: Social Capital Newsletter As always you can follow Harry, The Twenty Minute VC and Ben on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. NatureBox Unlimited snack plans offer all you can eat snacks for one fixed price per employee. Naturebox use simple ingredients you can trust to create bold flavors you can’t find anywhere else. All NatureBox snacks are free from artificial junk and variety is endless with options from sweet or savory to vegan or gluten-free. Simply choose the plan that fits your team’s unique snacking habits and select any of NatureBox's time-saving add-on’s. And beyond Unlimited snacks, you’ll receive perks such as free kitchen setup, no contracts, a dedicated account manager and more. Simply click here to and use the offer code VC20 to get 20% of your first Naturebox month.  Leesa is the Warby Parker or TOMS shoes of the mattress industry. Leesa have done away with the terrible mattress showroom buying experience by creating a luxury premium foam mattress that is ordered completely online and ships for free to your doorstep. The 10-inch mattress comes in all sizes and is engineered with 3 unique foam layers for a universal, adaptive feel, including 2 inches of memory foam and 2 inches of a really cool latex foam called Avena, design to keep you cool. All Leesa mattresses are 100% US or UK made and for every 10 mattresses they sell, they donate one to a shelter. Go to Leesa.com to start the New Year with better nights sleep!