Just when you think it's over, you realize it never ends. It's a constant grind that is unforgiving and relentless in it's consistency to be completed. Knowing what to do and where to start is going to depend on what you have at your disposal. Because you have to create something that goes far beyond the surface and includes something with a lot of depth and complexity. That's what I talk about with Becky Schroeder, of Senior Vice President of Marketing for ITC, about the never-ending journey. P.S. If you need help to constantly keep going, Agency Nation University can help.