Our superpower is that we give a sh*t. It's cool to care about making this industry and the people that operate in it better. If we don't, then we're not giving ourselves the best chance to survive the constant attacks on how we help people protect what matters. It's this caring and protection that makes the industry special and the one thing that will always be extremely difficult to replace. It's the individual examples of caring inside the industry that need to be highlighted to motivate everyone to do their best work. This is the message Ryan Hanley shared from the stage in front of over 650 people to kick of Elevate 2018. P.S. There's a lot of caring happening inside the Agency Nation newsletter, you should join.