First, it all starts with realizing you can't do everything and that you don't need to hire the people you think. Getting someone else to handle the majority of the marketing duties is a huge step in the right direction. The more important question should be focused on where they need to be handling them from? Because the more things you need one person to do, the harder it is to find them. That's what I talk to Michele Linca, of Linca Insurance, about her quest in finding such a valuable resource. P.S. You shouldn't also risk missing Elevate 19, some have called it the greatest conference in the industry.