It really starts with doing the researching and paying attention to all the possibilities. That's probably not the answer you were hoping for, however, the impact of finding just one can be incredible. This is a full deep dive into the current state of affairs of SEO and what you need to do for people to find you. Because there is plenty you need to get right and even more you need to avoid getting wrong. That's what I talk to Nyssa Lieder, of TrustedChoice.com, about how she handles ranking for some of the hardest keywords on earth.