It starts by figuring out a way to bring consistent value to them in a way that makes their life easier. Of course, that can happen in many different ways, but you'd be surprised at how a little education can go a long way. Most of the time your referral partners are savvy enough insurance consumers to know which policy provides the best value. All you need to do is help them understand that in the easiest way possible, hopefully in an automated fashion. That's what I talk to Sean Mooney, of Mooney Insurance Brokers, about how he's looking to find more consistency.