In Episode 11 of The Side Hustle Show, I sit down with Jason Pliml, the founder of MockDraftCentral.com. We discuss building a web application business as a side hustle, even in an ultra-competitive area like sports, and what he would do differently if he had to start all over. Subscribe to The Side Hustle Show in iTunes! Subscribe to The Side Hustle Show on Stitcher! We cover: The importance of idea validation (and the costly assumption that provided that lesson). Building a business based on what you love to do for fun. Picking a topic that's debatable and that other people are passionate about. How being nimble allows you to take on bigger and better-funded competitors. The strategy Jason used get new users on the site. How to test different pricing levels. How to avoid scope creep. The 6-month ROI rule for new features.