It’s time for the next Friday episode of The Amazing Seller podcast - the “Ask Scott” episode where Scott Voelker, an experienced online business guy and Amazon seller answers listener questions. That means YOU can get in on the action by asking questions related to your Amazon Private Label business - or any other business you may be running. Scott’s got the experience to give you some insight to feel free to reach out to him with your situation - and listen to this episode to find out how you can do that! Here’s one way you can use product variations to your advantage. One listener to the Amazing Seller called in to ask how his competitor is getting his product to show up in search results for two different, gender-specific searches with DIFFERENT TITLES for the same product! Does he have two listings? Scott says it’s most likely that he has the product set up with variations. Product variations, when done right and in a way that is genuine are a great way to target your product to different audiences. You can hear how Scott describes it and get an idea of how you can use product variations on this episode of the podcast. When dealing with product suppliers, should I use a domain-based email that matches my brand? A listener called in to ask about the best way to correspond with a potential vendor. What he’s concerned about is whether or not the vendor will take him less seriously if he uses a generic email like gmail or yahoo mail - as opposed to an email that was something like NAME@GarlicPress.com. Do you know if it makes a difference? What do you think Scott recommends? You can find out my listening to this episode of the Amazing Seller podcast. If you were just starting out, here are Scott’s most important episodes you should listen to. A listener’s wife is getting started on Amazon as a private label seller and he wanted to know which of Scott’s over 270 episodes of would be the most important for her to listen to in order to understand the basics and get started. Scott says that even though Amazon has changed a lot over the years the basics of how to get started are pretty much the same. So the episodes he mentions all have to do with product research and selection. You can hear this list of “best of” episodes from Scott on this episode. Would you like to sit across the table from Scott to get some helpful advice? That’s what’s going to happen at the TAS Breakthrough LIVE event coming up in Phoenix, Arizona in November 2016. A small group of Amazon sellers will come together to experience the power of corporate strategizing, brainstorming, and “hot seat” product evaluations with Scott Voelker leading the way. This event could truly change your profit margin and the success of your business like nothing else. If you’d like to get in on this great event you can find out how to get registered on this episode. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to the podcast! [3:43] QUESTION ONE: One competitor’s product is coming up with a description as “for men” AND “for women.” How does he do that and is it advantageous? [11:34] QUESTION TWO: What are your thoughts about the importance of a domain and email that matches your brand? [20:23] QUESTION THREE: My wife is going to get started selling on Amazon, what are the most important podcast episodes she should listen to? RESOURCES MENTIONED IN THIS EPISODE www.TheAmazingSeller.com/ask - Ask your own questions. www.TheAmazingSeller.com/LIVE - TAS Breakthrough LIVE: get in now! www.TheAmazingSeller.com/212 - Brand Registry episode www.TheAmazingSeller.com/56 and www.TheAmazingSeller.com/151 and www.TheAmazingSeller.com/189 www.TheAmazingSeller.com/workshop www.TheAmazingSeller.com/Start