Today's question comes from Aaron, who has a question about standing out from the crowd. Does a professional appearance still have a place? Aaron’s site is http://freecustommusic.com/.

To sign up for my email list, go to eBooks the Smart Way (http://ebooksthesmartway.com). In this episode, I mention a post I wrote for Fizzle about software development (http://fizzle.co/sparkline/five-lessons-learned-from-building-two-failed-wordpress-plugins-and-how-they-led-me-to-my-first-successful-software-venture). Check out Budgets Are Sexy to see J. Money’s distinctive look (http://www.budgetsaresexy.com/).

Do you have a question about building a personal brand? Record it at http://www.askpat.com/.

Thanks to today's sponsor, AWeber. Your email list is your most valuable asset—get started today. Go to http://www.aweber.com/askpat.