One of James' favorite shows starts its new season TONIGHT!We don't know how he did it, but he has somehow convinced the star of the show to be today's guest.Would you ever invest your time and money into a business that is basically going under with no hopes of recovering?What if the entire process were filmed and broadcast to millions of people?That might sound crazy, but that is exactly what today's guest does for a living.Marcus Lemonis, CEO of Camping World and star of the CNBC all-new reality series, "The Profit," joins The James Altucher Show."The Profit" is a television show where struggling small businesses are offered cash and expertise in exchange for a percentage of ownership in their company.Marcus has a real passion for helping others and making businesses successful.For him, it's more than just business plans, numbers, and formulas... "Business success is always about the three P's: People, Process, and Product".What Marcus really enjoys is finding out what makes people tick, what motivates them, and how they can reinvent themselves as well as their business.Have you ever considered starting your own business? How about taking one out of bankruptcy? Marcus just bought Crumbs Bakery and James wants to know why. What does Marcus see in this bankrupt company that nobody else does?Marcus explains that Crumbs was a great business but its product line was just too niched. He wants to sell more than cupcakes so he'll sell products from his other brands, like Mr. Green Tea, Matt's Cookies, and Sweet Pete's candies."You can't run a business on just cupcakes," he said. "When we reopen, we're going to have a diversified offering."This podcast is an exclusive interview with one of the most successful business minds that ever existed, and you won't get these detailed suggestions anywhere else!He even reveals some of the most overlooked business secrets... including how to improve your business with zero cost...James asks Marcus which businesses from seasons one and two have been the most successful and which have been the least. You may be surprised at his answers.Plus, he gives James a sneak peek into season three which premieres TONIGHT on CNBC at 10 p.m. ET/PT...