Joe DiFiore is the owner of DiFiore’s Auto Detailing in Norwich, Connecticut. He’s been in business for over 30 years, is an IDA certified owner/operator and has cared for over 35,000 vehicles. What began as just another routine chore while growing up in Cleveland, turned in to a business when he was just 17 years old, and that was back in 1978. In 1983, he purchased a building for his detailing business and on August 14th, 1988, he opened that facility to continue to grow his company. Joe served in the US Submarine Force from 1979 until 1984, was the Southeastern Connecticut Chamber of Commerce Entrepreneur of the Year and is currently the Chair of the IDA Membership Committee.