Alex Littlewood is the Founder and CEO of Motoroso.com, a website for enthusiasts to plan, build and share everything that powers their lifestyles. Alex launched the beta version of Motoroso's site in late 2015, and in January of 2019, he launched the "Motoroso Marketplace", which is the worlds first dedicated auto parts marketplace. The site has over 250,000 products available at launch, sold by hand-selected vendors, and they offer free shipping on all purchases with no minimum. Alex led a 10+ year startup career in the Silicon Valley, including Wildfire which was acquired by Google. He then started Motoroso, and after selling his house to fund the company and going through the TechStars accelerator in Detroit, he decided to move the company to the beautiful Central Coast of California. In conjunction with Motoroso's marketplace launch, they have also begun creating video content in their 2,000 square foot video studio in downtown San Luis Obispo. Alex raced a motorcycle in the AFM and WERA road racing series, and can often be found on the track at Laguna Seca, Sears Point, and Miller Motorsports Park.