Do you ever run into people who say, "I don't have the resources to succeed" or "our company doesn't really have any assets, so that's why we're failing"?  According to Andy Frisella, lack of traditional resources is one of the greatest assets you can have. This positive way of thinking, this no-resources-is-a-good-thing mindset is what The MFCEO calls "Zero Options Mentality." It's essential for success.