Welcome to the first episode of Season 3! This season, we’re doing something new. Instead of following one company over many episodes, we’ll be telling the stories of a bunch of different companies. This season, you’ll meet entrepreneurs from different parts of the world, in all sorts of businesses. We’ll follow prisoners, tailors, smugglers, and tech geeks. And these founders all actually have something in common: their companies are stuck, and they know they need to make a big change. But they have no idea what to change, or whether it will bring the end or a whole new beginning. We’re kicking off this season with a story about a group of friends that moves across the country to launch an unlikely website that they think could replace television. The media loves them. They just need to figure out how to get their users to feel the same way.