Since 2008, Big Think has been sharing big ideas from creative and curious minds. The Think Again podcast takes us out of our comfort zone, surprising our guests and Jason Gots, your host, with unexpected conversation starters from Big Think’s interview archives.Adam Alter is the author of the New York Times bestseller, Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave, and has written for the New York Times, New Yorker, Atlantic, WIRED, Slate, Washington Post, and Popular Science, among other publications. He’s an associate professor of marketing at New York University and also teaches in the psychology department. His fascinating and chilling new book, Irresistible: the Rise of Addictive Technology and the Business of Keeping us Hooked has, among other things, convinced Jason to stop charging his cellphone in his bedroom.Surprise conversation starter interview clips:James Fallon on Voting for an Actual Psychopath and Margaret Atwood on Anti-Science SentimentLearn more about your ad choices. Visit megaphone.fm/adchoices