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Business

The Fall of Advertising and the Rise of PR
Author
Something for Nothing: The All-Consuming Desire that Turns the American Dream into a Social Nightmare
Author
Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy
Author
Branding Fundamentals: Framework of Branding
Author
Summary of David and Goliath: Underdogs, Misfits, And The Art of Battling Giants: Boiled Down, #2
Author
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible
Author
The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling
Author
Warren Buffett on Business: Principles from the Sage of Omaha
Author
Management: Tasks, Responsibilities, Practices
Author
Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
Author
How to Make People Fall In Love with Your Brand
Author
How to Thrive in the Digital Age
Author
Bourgeois Dignity: Why Economics Can't Explain the Modern World
Author
Emotional Branding: The New Paradigm for Connecting Brands to People
Author
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Author
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
Author
Competing Against Luck: The Story of Innovation and Customer Choice
Author
Your Next Five Moves: Master the Art of Business Strategy
Author
Visual Merchandising: Mirror and soul of a point of sale
Author
How to Make Profit in Retail
Author
Brand Relevance: Making Competitors Irrelevant
Author
The Secret to Retail: The Secret to Success in Retail
Author
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Author
Market Your Way to Growth: 8 Ways to Win
Author
Reengineering Retail: The Future of Selling in a Post-Digital World
Author
How to Get a Sponsorship: Non-Profit Edition
Author
How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise
Author
The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers
Author
Managing Brand Equity
Author
Crazy Rich: Power, Scandal, and Tragedy Inside the Johnson & Johnson Dynasty
Author
Twelve Step Sponsorship: How It Works
Author
How Not to Start a T-Shirt Company
Author
The New One Minute Manager
Author

Business

The Fall of Advertising and the Rise of PR

Something for Nothing: The All-Consuming Desire that Turns the American Dream into a Social Nightmare

Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy

Branding Fundamentals: Framework of Branding

Summary of David and Goliath: Underdogs, Misfits, And The Art of Battling Giants: Boiled Down, #2

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling

Warren Buffett on Business: Principles from the Sage of Omaha

Management: Tasks, Responsibilities, Practices

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

How to Make People Fall In Love with Your Brand

How to Thrive in the Digital Age

Bourgeois Dignity: Why Economics Can't Explain the Modern World

Emotional Branding: The New Paradigm for Connecting Brands to People

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Competing Against Luck: The Story of Innovation and Customer Choice

Your Next Five Moves: Master the Art of Business Strategy

Visual Merchandising: Mirror and soul of a point of sale

How to Make Profit in Retail

Brand Relevance: Making Competitors Irrelevant

The Secret to Retail: The Secret to Success in Retail

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Market Your Way to Growth: 8 Ways to Win

Reengineering Retail: The Future of Selling in a Post-Digital World

How to Get a Sponsorship: Non-Profit Edition

How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise

The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers

Managing Brand Equity

Crazy Rich: Power, Scandal, and Tragedy Inside the Johnson & Johnson Dynasty

Twelve Step Sponsorship: How It Works

How Not to Start a T-Shirt Company

The New One Minute Manager