The story.one Bestseller Formula: Life is a story - story.one

By Hannes Steiner

Unleash the best-selling author in you – using the "Hannes Steiner story.one method"
"There's a great book inside each of us, just waiting to conquer the world. And it's never been easier to publish it than today. So if you've ever dreamed of writing a book, I'm telling you: the perfect moment is now." Hannes Steiner 
"The story.one Bestseller Formula" takes you through the exciting adventure of coming up with ideas, publishing and marketing a book. 
What you will learn: 

- The Art of Storytelling: how to develop a compelling story readers can't put down. 
- Secrets of Marketing: how to effectively promote a book in today's climate. 
- Essential Knowledge: everything you need to know about writing a book and a bestseller.
"The story.one Bestseller Formula" offers you not only the theory, but also practical instructions which you can put into action immediately. It is the destillation of story.one's visionary founder Hannes' many years of experience - which include twice being voted publisher of the year. 
What are you waiting for? The best books have yet to be written. 
story.one - Write here. Write now.

• Language: English
• Publisher: story.one - the library of life
• Release date: May 14, 2024
• ISBN: 9783903715394

Hannes Steiner

Born in Salzburg, Austria in 1972, Hannes Steiner is a complete story obsessive and the founder of story.one. In his youth he was an enthusiastic swimmer and active in the Austrian national water polo team. After graduating from high school, he studied law and business administration at the Leopold Franzens University of Innsbruck. During this time he worked in his parents' bookstore, where he hosted many author and speaker events. Even back then, he was excited that all these people he invited had a unique story to tell. In his late 20s, Hannes founded Ecowin Verlag. In a short space of time he was twice voted Publisher of the Year. He later worked on projects at Red Bull Media House and became Red Bull's Chief Content Strategist after selling his publishing company to Dietrich Mateschitz in 2013 to pursue his passion on a larger scale. For years, as a book publisher, he had the privilege of guiding authors to the top of bestseller lists, but his enthusiasm eventually began to wane. The system had reached its limits. His desk was increasingly piled up with thousands of unpublished manuscripts, sent to him unsolicited. Although they weren't all perfect for a long book, most contained extraordinary stories. More and more he longed to create a platform for all these great stories. With some courage, passion and a large slice of idealism, he decided to offer every storyteller in the world a place to turn their great stories into books. This is how story.one was born, which ever since has been growing and growing and, above all, inspiring. Hannes lives with his family in Vienna.

Book preview

Cover-The story.one Bestseller Formula

Hannes Steiner

The story.one Bestseller Formula

story.one - Life is a story

1st edition 2024

@Hannes Steiner

Production, Design and Conception:

story.one - the library of life www.story.one

A Storylution GmbH product

All rights reserved, in particular those of public lectures, broadcasting on radio and television as well as translation, including individual parts. No part of the work may be reproduced in any form (by photography, microfilm or other processes) or processed, duplicated or distributed using electronic systems without the written permission of the copyright holder.

Despite careful editing, all information in this work is provided without guarantee. Liability of the authors or editors and the publisher is excluded.

Typeset in Minion Pro, Lato and Merriweather

©Cover: Adwerbeba, Shutterstock

©Illustrations: Emma Petermann

©Photos Hannes Steiner: story.one

Printed in the European Union.

ISBN: 978-3-903715-38-7

eISBN: 978-3-903715-39-4

For anyone who believes stories can change the world - this book is for you. May it inspire you to tell and share your own story, because the best books are yet to be written.

CONTENTS

1. The power of stories

2. Why we love stories

3. Become a bestseller in 60 seconds

4. Titles that demand you read on

5. Everyone has a story within them

6. What’s your story?

7. Why do you want to write this book?

8. How a good book can change the world

9. The heart of your idea: the one-pager

10. The unwritten rules of writing

11. The path from good to great

12. A whole world of possibilities

13. How a cover can tell a story

14. Beyond words – designing your book

15. Making book descriptions and author bios work for you

16. Ready? Set… Make some noise!

17. The best books are yet to be written

Biography

Thank You

1.

The power of stories

Inside each of us is a great book waiting to be written. The reasons I’m convinced of this come not only from my years of experience as a book publisher, but also from the countless stories I have read or been told, and which have shaped me since my childhood. As a boy, every weekend my grandfather would tell me amazing tales about his life and this sparked in me a passion for stories. I can remember his stories to this day. They showed me how powerful and inspiring storytelling could be.

Telling stories connects people around the world, it doesn’t matter if they are a Nobel Prize winner or an everyday, unsung hero. We all have within us a unique story waiting to be shared. And this is why I founded story.one -