Business Economics: Business Strategy & Competitive Advantage
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About this ebook
This publication primarily covers the economic and operating context of business and how the factors of competition, the behavior of financial markets, and government economic policy can influence an organization.
It also deals with the information available to assist management in evaluating and forecasting the behavior of consumers, markets, and the economy in general.
The focus of this publication is on providing an understanding of the areas of economic activity relevant to an organization's decisions and the numerical techniques to support such decisions.
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