Msafiri Magazine

HOW TO MAKE YOUR BUSINESS PROFITABLE IN 2021

conomists are expecting the Kenyan economy to continue thriving, despite the ongoing spread of the Delta variant of coronavirus, which the World Health Organization has warned is getting fitter and faster. Data from the World Bank also points to a possible partial recovery and projects the country’s GDP to grow by at least 4.5 per cent this year. It also expects economic activity to accelerate to above 5 per cent in 2022 and 2023. spoke to , Microeconomic Analysis & Strategy associate at EFG Hermes, to better understand the current business environment and what organsiations may need to do to become profitable.

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