Rating: 0 out of 5 stars
0 ratings
Ebook235 pages2 hours
Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause
Rating: 0 out of 5 stars
()
About this ebook
Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others.
Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact.
Reach provides a clear and structured approach to creating a successful online presence that will create the biggest possible impact for any message. Becky Robinson shares a framework to cultivate followers that requires four commitments: value, consistency, endurance, and generosity. When you make these four commitments, you'll deliver memorable content on a regular basis while keeping the long-term view in mind and being committed to helping and sharing with others.
Robinson offers guidance on having realistic expectations and meaningful goals, encouraging readers to reflect on what they want to accomplish and with whom they want to connect. Readers will also learn how to overcome discouragements, create and repurpose content, and focus on the everyday activities that will spread ideas.
This is a long-term process-one that doesn't normally offer immediate results or guarantee the desired outcome. But, as Robinson reminds us, creating from a place of generosity can lead to benefits greater than you can imagine.
Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact.
Reach provides a clear and structured approach to creating a successful online presence that will create the biggest possible impact for any message. Becky Robinson shares a framework to cultivate followers that requires four commitments: value, consistency, endurance, and generosity. When you make these four commitments, you'll deliver memorable content on a regular basis while keeping the long-term view in mind and being committed to helping and sharing with others.
Robinson offers guidance on having realistic expectations and meaningful goals, encouraging readers to reflect on what they want to accomplish and with whom they want to connect. Readers will also learn how to overcome discouragements, create and repurpose content, and focus on the everyday activities that will spread ideas.
This is a long-term process-one that doesn't normally offer immediate results or guarantee the desired outcome. But, as Robinson reminds us, creating from a place of generosity can lead to benefits greater than you can imagine.
Read more from Becky Robinson
Digital, Diverse & Divided: How to Talk to Racists, Compete with Robots, and Overcome Polarization Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause Rating: 0 out of 5 stars0 ratings
Related to Reach
Related ebooks
What's Your Book?: A Step-by-Step Guide to Get You from Inspiration to Published Author Rating: 4 out of 5 stars4/5Get Your Book Published!: From Contracts to Covers, Editing to eBooks, Marketing and Sales, What Every Writer and Author Should Know Rating: 0 out of 5 stars0 ratingsBook Publishing for Entreprenuers: Top Secrets from a New York Publisher Rating: 0 out of 5 stars0 ratings#1 Best Seller: Book Marketing…Reinvented Rating: 0 out of 5 stars0 ratings3 Secrets to Landing Your Dream Literary Agent and Signing a Book Contract with a World-Class Publisher Rating: 1 out of 5 stars1/5The Pocket Guide to Book Marketing: A Road Map to Marketing Your Book Rating: 0 out of 5 stars0 ratingsAuthor-ity: Publish Your Book | Increase Your Credibility |Expand Your Business Rating: 0 out of 5 stars0 ratingsSecrets to Becoming a Successful Author: 3 Book Set: Career Author Secrets, #4 Rating: 0 out of 5 stars0 ratingsYou Must Market Your Book: THE YOU MUST BUSINESS BOOK SERIES Rating: 0 out of 5 stars0 ratingsThe Joy Of Self Publishing 101 Kept Secrets Rating: 0 out of 5 stars0 ratingsHow to Self-Publish Without Going Broke Rating: 0 out of 5 stars0 ratingsBook Marketing on a Shoestring - How Authors Can Promote their Books Without Spending a Lot of Money Rating: 0 out of 5 stars0 ratingsYour Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales Rating: 4 out of 5 stars4/5How to Become a Nonfiction Author Rating: 0 out of 5 stars0 ratingsHow to Publish and Promote Your Book Now! Rating: 4 out of 5 stars4/5Selling Books in Our Challenging New World Rating: 0 out of 5 stars0 ratingsSpread the Word: Promote Your Book, Find Your Readers, and Build a Literary Community Rating: 0 out of 5 stars0 ratingsOutsource Your Book: Your Guide to Getting Your Business Book Ghostwritten, Published and Launched Rating: 0 out of 5 stars0 ratingsSelf-Publishing On Demand: How To Create, Publish and Release Your Next Non-Fiction Book Rating: 5 out of 5 stars5/5How Christian Leaders, Pastors, and Professionals Are Partnering with a Team to Write a Book, Get Published, and Redeem Culture Rating: 0 out of 5 stars0 ratingsHow To Successfully Publish Your Book Rating: 0 out of 5 stars0 ratingsSecrets Every Author Should Know: Career Author Secrets, #1 Rating: 0 out of 5 stars0 ratingsSelf-Promote & Succeed: The No Boring Books Way to Build Your Brand, Attract Your Audience, and Market Your Non-Fiction Book Rating: 0 out of 5 stars0 ratingsBook Marketing for Authors: Get Ready; Get Set; Succeed Rating: 0 out of 5 stars0 ratingsGreen-Light Your Book: How Writers Can Succeed in the New Era of Publishing Rating: 0 out of 5 stars0 ratingsBig Money With Your Book ...Without Selling A Single Copy!: For Business Owners, Speakers, Coaches & Consultants Rating: 0 out of 5 stars0 ratingsIndie Author Magazine Featuring Chrishaun Keller-Hanna: Indie Author Magazine, #25 Rating: 0 out of 5 stars0 ratingsGoodbye Byline, Hello Big Bucks: Make Money Ghostwriting Books, Articles, Blogs, and More, Second Edition Rating: 0 out of 5 stars0 ratingsThe Self-Publishing Road Map Rating: 0 out of 5 stars0 ratings
Business For You
The Richest Man in Babylon: The most inspiring book on wealth ever written Rating: 5 out of 5 stars5/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5Summary of J.L. Collins's The Simple Path to Wealth Rating: 5 out of 5 stars5/5Financial Words You Should Know: Over 1,000 Essential Investment, Accounting, Real Estate, and Tax Words Rating: 4 out of 5 stars4/5The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Carol Dweck's Mindset The New Psychology of Success: Summary and Analysis Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5Confessions of an Economic Hit Man, 3rd Edition Rating: 5 out of 5 stars5/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 4 out of 5 stars4/5Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5Law of Connection: Lesson 10 from The 21 Irrefutable Laws of Leadership Rating: 4 out of 5 stars4/5Leadership and Self-Deception: Getting out of the Box Rating: 4 out of 5 stars4/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 4 out of 5 stars4/5Robert's Rules Of Order Rating: 5 out of 5 stars5/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Lying Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Rating: 4 out of 5 stars4/5How to Get Ideas Rating: 5 out of 5 stars5/5Nickel and Dimed: On (Not) Getting By in America Rating: 4 out of 5 stars4/5Robert's Rules of Order: The Original Manual for Assembly Rules, Business Etiquette, and Conduct Rating: 4 out of 5 stars4/5
Related podcast episodes
Writing a Book As an Extension of Your Business | Becky Robinson | 462: Making your book a lifelong commitment. 0% found this document useful5 Reasons Why You Must build an Author Brand: 5 Reasons Why You Must build an Author Brand 0% found this document usefulGrow Your Platform Using A Best-Selling Book! 0% found this document usefulThe Indie Author Mentor Show, Ep 30: Marketing Plans 0% found this document usefulHow To Sell Tons of Books 0% found this document usefulChandler Bolt Recap: Highlights From the Interview 0% found this document usefulEp# 40: How this Agent Created Instant Authority and Credibility With His Own Book 0% found this document useful022. How to Self-Publish Your Book, with Rob Kosberg: 022. How to Self-Publish Your Book, with Rob Kosberg 0% found this document usefulThinking About Writing a Book? Let's Discuss with Stacy Ennis 0% found this document usefulWhy Your Business Isn't Increasing 0% found this document usefulThe Three Steps to Getting PR & Media 0% found this document useful
Related articles
Preorder Now Poets & WritersArticle
Preorder Now
Aug 16, 2023
NOT so very long ago publication of something like a new Harry Potter novel could cause a frenzy of publication-day anticipation. In those pre-Kindle, pre-iPhone days, kids—and not a few adults—lined up outside bookstores the night before each book c
8 min readThe Fine Print The WriterArticle
The Fine Print
May 27, 2023
9 min read3 Simple Strategies for Marketing Your Book Writer's DigestArticle
3 Simple Strategies for Marketing Your Book
Apr 11, 2022
Many authors who selfpublish focus more on publishing their book than they do promoting it. While the reasons vary, some have no clue where to start. Others don’t want to waste hundreds to thousands of dollars on marketing that may not result in any
4 min readShould Entrepreneurs Write a Book to Become More Influential? EntrepreneurArticle
Should Entrepreneurs Write a Book to Become More Influential?
Jan 1, 2018
2 min readHow Do I Get My Book Published? You Asked Google – Here’s The Answer | Katy Guest The GuardianArticle
How Do I Get My Book Published? You Asked Google – Here’s The Answer | Katy Guest
Jul 25, 2018
4 min readThe Savvy Self-Publisher Poets & WritersArticle
The Savvy Self-Publisher
Jun 13, 2018
DEBRA ENGLANDER is a New York City–based freelance editor, writer, and book coach. She managed a business-book program at John Wiley & Sons for nearly seventeen years and previously worked at Money magazine and Book-of-the-Month Club. She has written
9 min readAsk the Publicists: What’s the One Thing I Can Do For My Book? Literary HubArticle
Ask the Publicists: What’s the One Thing I Can Do For My Book?
Apr 25, 2017
4 min read3 Reasons Why Authors Resist Book Marketing, and 3 Ways to Overcome That Resistance Writer's DigestArticle
3 Reasons Why Authors Resist Book Marketing, and 3 Ways to Overcome That Resistance
Dec 11, 2023
Every author wants to do right by their book. They want to give their book the best chance to be seen and sold. Desire and action, however, are two very different prospects. When it comes to book marketing, authors shy away. Why? Three reasons: 1. It
5 min readPublishing Myths Poets & WritersArticle
Publishing Myths
Aug 16, 2023
Anyone who has tried to write and publish a book will tell you some absolute truth they learned along the way. Editors don’t edit. You must have a big-name agent to succeed. Their certainty leaves you feeling discouraged, dissuaded, or downright desp
3 min readDeciding to Self-Publish Writer's DigestArticle
Deciding to Self-Publish
Dec 21, 2021
Whether you’ve been querying for a while or are still considering how to get your book into the world, self-publishing might have crossed your mind. The great thing about self-publishing is that technically, it’s open to anyone and provides opportuni
4 min readLessons Learned Writer's DigestArticle
Lessons Learned
Oct 10, 2022
Everything about writing, selling, and promoting a book is hard. And sometimes, no matter the diligence and creativity you bring to the project, success eludes you. If this describes your experience, you’re not alone. Alexandra Alter and Elizabeth A.
7 min readAgent Advice Poets & WritersArticle
Agent Advice
Aug 18, 2021
Areas of interest: Adult literary/upmarket fiction and narrative nonfiction, with an emphasis on narratives by and about people of color as well as the perspectives of marginalized identities; magical realism, memoir, cultural criticism, and Asian Am
3 min readHow to Crowdfund Your Book Writer's DigestArticle
How to Crowdfund Your Book
Oct 18, 2021
It can cost hundreds to thousands of dollars to produce a high-quality, self-published book that competes with its traditionally published counterparts. While some authors may be independently wealthy, most of us don’t have those funds lying around t
4 min readIndielab Writer's DigestArticle
Indielab
Apr 27, 2020
As writers, we know how to put pen to paper and create engaging content. However, promoting our work is equally integral to strong writing, and public speaking provides a valuable way to increase book sales. When I first published my memoir, Breaking
2 min readIndie Lab Writer's DigestArticle
Indie Lab
Mar 20, 2019
Whether it’s done by a trade publisher or an author, publishing has two aims: to make words consumable in reader friendly formats, and to get those words read by enough people to make a profit. These aims demand that seven processes are done well: ed
2 min readSecond Chances Writing MagazineArticle
Second Chances
Jun 2, 2022
Q I have a book that I published via a small press, wanting to get it into the hands of my friends and family quicker. There hasn’t been any publicity and sales are low. Can a book published this way still be submitted to agents and/or publishers? If
3 min readThe Seven Pillars of Freelance Success Writer's DigestArticle
The Seven Pillars of Freelance Success
Dec 21, 2020
6 min readThe Mistakes Not To Make Writing MagazineArticle
The Mistakes Not To Make
Apr 6, 2023
With more than 4 million sales in her DCI Tom Douglas series, Rachel Abbott is one of the world’s most successful self-published writers. Here, so you can learn from her experience, she outlines what she got wrong when she started her self-publishing
6 min readInside Publishing Poets & WritersArticle
Inside Publishing
Feb 12, 2020
7 min readHow To Publish A Book JOY MagazineArticle
How To Publish A Book
Dec 29, 2023
2 min readIndie Or TRADITIONAL? That Is The Question! Writing MagazineArticle
Indie Or TRADITIONAL? That Is The Question!
Feb 4, 2021
4 min readJessie Kwak Writer's DigestArticle
Jessie Kwak
Feb 12, 2024
Ghost Pirate Gambit, From Chaos to Creativity: Building a Productivity System for Artists and Writers (Science fiction, nonfiction writing craft; Jessie Kwak Creative) WHY SELF-PUBLISH? I’ve been writing for a living for 10 years, dabbling in everyth
2 min readProposing prose Writing MagazineArticle
Proposing prose
Jul 2, 2020
6 min readJeff Adams Writer's DigestArticle
Jeff Adams
Aug 8, 2022
The Hockey Player’s Heart (co-written with my husband Will Knauss); Keeping Kyle; Somewhere on Mackinac; Dancing for Him; the Codename: Winger YA thriller series. (Gay romance, young adult with LGBTQ+ characters, Big Gay Media) WHY SELF-PUBLISH? I’d
2 min readAsk the Publicists: What’s the Difference Between Marketing and Publicity? Literary HubArticle
Ask the Publicists: What’s the Difference Between Marketing and Publicity?
Mar 16, 2017
I’ve never understood what the difference is between marketing and publicity. What is it? What’s interesting about this question, and why it’s confusing, is that most everyone has a different response. The easy answer, and the one you’ll hear most o
4 min readA Decent Proposal Writer's DigestArticle
A Decent Proposal
Jan 30, 2019
7 min readStrategic Thinking Poets & WritersArticle
Strategic Thinking
Aug 15, 2018
DANIELLE HANSON is the author of Fraying Edge of Sky (Codhill Press, 2018), winner of the 2017 Codhill Poetry Award, and Ambushing Water (Brick Road Poetry Press, 2017). She is a former marketing executive at AT&T and a member of the Southeast Atlant
8 min readSizing Up Your Publisher Writing MagazineArticle
Sizing Up Your Publisher
Jun 3, 2021
6 min readPack It In Or Pick Up Speed? Writing MagazineArticle
Pack It In Or Pick Up Speed?
Aug 4, 2022
Q With everything that is going on in the world, how is the publishing sector being affected? As a debut (unpublished) author, is it still financially viable to seek to be traditionally published or should I pack away my novel and focus on my day job
3 min readMeet Your Readers! Writing MagazineArticle
Meet Your Readers!
Mar 2, 2023
13 min read
Reviews for Reach
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews
Book preview
Reach - Becky Robinson
:e book_preview_excerpt.html [rƒZMl=h Eʴ%[#Ze.@Axwu?b6 άfk|ɜYcb"lz]cgֵ,|m3]ۅza~ ~oCVjayg[mPod͋]߆zu opk}2~ #8{MÜfպ7aNNN8<2_c{35/^;Ӻε8NLcބ%6; Ys{ P٭ nP +gC/5}k=_[o2oaUZ9<ͼ
_L}ȱ |Y`<|;Bm+]Ε*-> u(0à:hZ6-QƵ:._tG ]%wMυFn;LJֻ<^We ܭnaO][֡CU94C:]RGvsh.*[yp]Ma*gj[W~2Oiq&*R}hϿXN|j,掖Lp-ukjMp7*}K`~k:[Pq"I f[,Q kDFmZ?vuoHS/q#uos(D&kG <^u}spK\}rYpo_aXMd!t^;]. З6Tk=5<5_==:<;yvp7\<<}'7ϳ0j FlC'CY\7_рB#f"x_:zN{_O WaEʶ|`1] p ;1`}s|M&y +)*ZRD2weۛ8I.| ]ߤ-=ͮ[˫WgO |w铃[/;*{䳃I+Þ-8쳣izQx p_"8
CWN\s=p.-at/*:h7 cb $|d5x;\!>oд^ E%=ۉ p{{ T w9CH
/m]ڡDgj,wAw 8X
c˃cdͽ ڽ\}aWne ơB!vCs `?M/N/Q鷯?\_>j}\rvb㴙K2Xʓńgf%SDZv@u6uUv1/`\viپ7g떱\}htBRbDZ `%X aqa^-LE7k3?ZZ=
DhomAol^yD>E?И++ +AHz )5 Bx#,~BAO+ټֈEm'[SraEXjTʪ(3 i9eS; T0\"b-y/h[ D
{3*` x&Ws^Uv9aK7-6%7+^vq `)kb!_rԅG\|sAߕQ{as'J@[^.@zLqKdX3Ǜ4̔Y_HQ%ACiD)DŖ,WWD!A7?s"*F\N4U\NֻdߔlRhs^CaF., 5̜ ~Ji 'k^=/e%5m89UULLyGh
ܼpGԔ3
1[ ?Bd }h5W;&%"+i d<˯KJJ^1Dh1}\:ocK0qi|:4WkI@:4fLpLdk5ON| d Cz:z n͐Wձd"I E!q$Xdwȓl x@;_rK
w_ Ĩ0WQ
ZdPnٍu |-0t`SMrYpNĚ,\xHεd]ɵ G[zm%AV9 eNCn$P"-i؆\*Vq1pjFsF{
P
ʃ *XNY
Y0z$WDD9J8>g\L]k3 %ШEvBL(کACw;C2-{-S" BGQb}i6!et2s{ w-!y[qIUM~c$S+֓nT#hu,1 -m'xFL hT X6A:?Ag)Mr1A!CzJ3eLqt7, b/DD%&rl!+Yt:ȌxaC,U@;;x--\Ē#@ph+Εˑm)L.HTll'd%W$F;..ù9>?v ( "q|@GS@SQ$ lGդ h* a/WF^ibS01; R; 'b zC;Ahg)0DF*ד|;XP>Bڝ>ԕ[e .tqUJJ~ ]Cpeݞ/cHSJh
% q f,Vj:l+87@ O>Y ,(СHg/y L@ݐ"6;D#Wvxm˘MPmWb]2JpH~:hh!)'Fܭh;gDĀ;:)c%%7U *#"(wgpٵck `7dg#]n!O<mx$Lļ^ d<Q\Βr7K1XѨm",N2#Qۡ0J,$Lĝ#bj3 _oݦSZ5 çt9IRBޔ7-hbʃjԶ֣ZLt= HHǬq "G>,q
EG^$Ӻ 8yww"LZzXK "rW=~azװtW/̛,=kk|Yʼaqj*RVJ*O# DIZ| H
Jh ,ncK\`v i%RէS[)HdUwo:vH`!HOrF; P0OPHUj kXnǃ ^IaLSL^ W9w5ɒE(Oi[~-sxa
M`Nҍ-|i3VwgpYyRC Tir5Erk
%}/OcE0w#5 cx"r~I;ۑɅ!Q?] ^X#bJYQ1k5HZ2b|66ўKj( ^W2J.W ZKfh1AcotA t$.Ȩ)oX}ͱ: qut F
u1,)PܫD8(8H{ )#
_WP[
Bq: V)i~dһi ǥsїx@= wRx]zC=trF f2 `:V^h*X\ryLVR!R bO&3IC 4T0硝Q IKDRn]6٧ry9 R.yxEz]}ק> .hƔJ)>C_6Ƶ)4UЍ "k2> Rk> Ed v#={mI& @VH г6.C#%)?#㑝RX9='QSAr/ˡ8hsy'YL]EbD<:m'2U-vD:xtα%-@10gZo#\`mcmG6)ߕR*$3|̍[ Vw9;WK5ƃ?yn3ڀ٦"-*=mghl/E7rJf Z^ ~jvM\M _Ȧ#"FWr!h=lJ}+_q$.g ~a:6#kx/6X x3 j+}5 8۷x(N* ɓ^l O6_JQKN /iC!g
mfI(Bl( OhK<=53ahz:ǛPϵ(,Z
vrvotI,ܓ0Py
3>
Enjoying the preview?
Page 1 of 1