Data Smart: Using Data Science to Transform Information into Insight

By Jordan Goldmeier

A straightforward and engaging approach to data science that skips the jargon and focuses on the essentials

In the newly revised second edition of Data Smart: Using Data Science to Transform Information into Insight, accomplished data scientist and speaker Jordan Goldmeier delivers an approachable and conversational approach to data science using Microsoft Excel’s easily understood features. The author also walks readers through the fundamentals of statistics, machine learning and powerful artificial intelligence concepts, focusing on how to learn by doing.

You’ll also find:

• Four-color data visualizations that highlight and illustrate the concepts discussed in the book
• Tutorials explaining complicated data science using just Microsoft Excel
• How to take what you’ve learned and apply it to everyday problems at work and life

A must-read guide to data science for every day, non-technical professionals, Data Smart will earn a place on the bookshelves of students, analysts, data-driven managers, marketers, consultants, business intelligence analysts, demand forecasters, and revenue managers.

• Language: English
• Publisher: Wiley
• Release date: Sep 20, 2023
• ISBN: 9781119931485

Reviews for Data Smart

[socprof9740 · Rating: 3 out of 5 stars]

Beware: this is not an introductory book. IT assumes knowledge in math and Excel. So, even though, the book is code-free (minus a few - not enough for my taste - R replication of the examples in Excel), it does involve building complex formulas and using advanced Excel functions.
Side note: there is also a quick and dirty introduction to Gephi for network visualization.

[nvenkataraman1-1 · Rating: 5 out of 5 stars]

Outstanding introduction to the concepts of data science using Excel and practical examples. Will give the beginner the confidence to dive into more complex material after reading this book. Great sense of humor.