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    Behavioural Finance for Private Banking
    Behavioural Finance for Private Banking
    Behavioural Finance for Private Banking
    Ebook223 pages5 hours

    Behavioural Finance for Private Banking

    By Thorsten Hens and Kremena Bachmann

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    About this ebook

    A complete framework for applications of behavioral finance in private banking, Behavioural Finance for Private Banking considers client needs specific to private banking like personal circumstances, objectives, and attitude to risk. This book includes the theoretical foundations of investment decision-making, an introduction to behavioral biases, an explanation of cultural differences in global business, a guide to asset allocation over the life cycle of the investment, and several case studies to illustrate how can be applied. A must-read for anyone in private banking, this book demonstrates how to satisfy client needs.
    LanguageEnglish
    PublisherWiley
    Release dateJul 5, 2011
    ISBN9780470742075
    Behavioural Finance for Private Banking

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