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    Coleção Comunicação & Políticas Públicas, Vol. 31
    Coleção Comunicação & Políticas Públicas, Vol. 31
    Coleção Comunicação & Políticas Públicas, Vol. 31
    Ebook154 pages1 hour

    Coleção Comunicação & Políticas Públicas, Vol. 31

    By Elói Martins Senhoras; Maurício Elias Zouein (organizadores)

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    About this ebook

    The book entitled The internationalization of e-commerce: a case study of the Alibaba group has been written by the Brazilian researchers Matheus Felipe Pereira de Souza and Elói Martins Senhoras. It is the 31st didactic book of the Communication & Public Policies Collection which aims to stimulate the development of textbooks fulfilling bibliographical gaps. This book brings into light 3 mains discussions: International Business as a scientific field of study; the internationalization process of e-commerce; and, a case study of the Alibaba Group.
    LanguageEnglish
    PublisherClube de Autores
    Release dateOct 24, 2018
    Coleção Comunicação & Políticas Públicas, Vol. 31

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      Coleção Comunicação & Políticas Públicas, Vol. 31 - Elói Martins Senhoras; Maurício Elias Zouein (organizadores)

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