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    The Sovereign Consumer: A New Intellectual History of Neoliberalism
    The Sovereign Consumer: A New Intellectual History of Neoliberalism
    The Sovereign Consumer: A New Intellectual History of Neoliberalism
    Ebook532 pages6 hours

    The Sovereign Consumer: A New Intellectual History of Neoliberalism

    By Niklas Olsen

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    About this ebook

    This book presents a new intellectual history of neoliberalism through the exploration of the sovereign consumer. Invented by neoliberal thinkers in the interwar period, this figure has been crucial to the construction and legimitization of neoliberal ideology and politics.

    Analysis of the sovereign consumer across time and space demonstrates how neoliberals have linked the figure both to the idea of democracy as a method of choice, and also to a re-invention of the market as the democratic forum par excellence. Moreover, Olsen contemplates how the sovereign consumer has served to marketize politics and functioned as a major driver in a wide-ranging transformation in political thinking, subjecting traditional political values to the narrow pursuit of economic growth.

    A politically timely project, The Sovereign Consumer will have a wide appeal in academic circles, especially for those interested in consumer and welfarestudies, and in political, economic and cultural thought in the twentieth century.



    LanguageEnglish
    PublisherPalgrave Macmillan
    Release dateAug 25, 2018
    ISBN9783319895840
    The Sovereign Consumer: A New Intellectual History of Neoliberalism
    Author

    Niklas Olsen

    Niklas Olsen received his PhD in History from the European University Institute in Florence. He is currently a postdoctoral fellow at the University of Copenhagen working on a project on the variants of liberalism in Denmark and Western Europe, 1945–1990.

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      The Sovereign Consumer - Niklas Olsen

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