How to begin a speech: 100 ideas for 1000 custom beginnings
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About this ebook
For it should become an uplifting moment when several hundred people decide to remain silent for a longer time to listen to a single person. So the speech must be convincing right from the start.
Michael Rossié
Michael Rossié has been working as a language trainer and coach for radio and television stations, as well as in all areas of business for 30 years. He attended the acting school Ruth v. Zerboni in Munich, followed by theatre and film roles as well as engagements as director and trainer of actors and presenters. He also wrote screenplays for various television series such as "Der Bergdoktor", "Für alle Fälle Stephanie" and "In aller Freundschaft". In his seminars he shows new ways to communicate before and with groups. He has published 10 books so far. Since 2012, Michael Rossié has been Vice President of the German Speakers' Association (GSA) and a member of the Top 100 of Speakers Excellence. Since 2013 he has been the twelfth German to bear the title CSP (Certified Speaking Professional).
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Book preview
How to begin a speech - Michael Rossié
Content
Foreword
Introduction
Wrong beginnings
Rearrange the audience
The structure or agenda
A fanfare
Entering the stage
Getting undressed
Asking for silence
Avoidable beginnings
Arranging the stage
Pulling up your pants
Drinking water
Bothering the sound technician
Testing everything
The universal beginning
1. The break
Improvable beginnings
2. Before I begin
3. Begin at the beginning
4. Request something
5. Use softener phrases
6. Excuse yourself
7. Pumping up the crowd
8. Giving commands
Classical beginnings
9. A warm welcome
10. A greeting
11. Introducing yourself
12. Feeling honoured
13. Asking for permission
14. Saying thank you
15. Guests of Honor
16. Being delighted
17. A foreign language
Content beginnings
18. A personal story
19. A story from others
20. A home-made fairy-tale
21. Looking behind the scenes
22. Giving a statement
23. A (scientific) cognition
24. Something surprising
25. Reveling a secret
26. Rhetorical questions
27. Reading something out loud
28. Looking into the future
Linguistic beginnings
29. A metaphor
30. A comparison
31. A slogan or saying
32. A rhyme
33. A play on words
34. A made up word
35. Quotes
36. Arranged quotes and sayings
37. Quotes from commercials
38. The news
39. Telegram style
40. A trick question
Personal beginnings
41. About the place
42. About the time
43. A personal thought
44. A personal feeling
45. The reason why you are here
46. Poke fun at yourself
47. Dialect
Audience oriented beginnings
48. Create sympathy
49. Reading the mind of your audience
50. Sentences of your target audience
51. Biggest problem of your audience
52. Emphasize commonalities
Event oriented beginnings
53. Explain the occasion
54. Something technical
55. Connect to the title
56. Link to the previous speaker
57. Connection to the date
58. Last year
Activating beginnings
59. Ask for a show of hands
60. Ask for an answer
61. A question to the audience
62. A play with numbers
63. An exercise
Dramatic beginnings
64. A conundrum
65. Humor
66. Contradiction
67. Do something
68. Build tension
69. Personalize objects
Courageous beginnings
70. Praise yourself
71. Talking about yourself in the 3rd person
72. A provocation
73. Fox the audience
74. Frighten the audience
75. Ignore the audience
76. The audience begins
77. Be quiet
Beginnings for actors
78. Role plays
79. A scene or a dialog
80. Sing
81. Produce noise with a microphone
82. Parody
83. Make a telephone call
84. Performe a mime
Technical beginnings
85. A photo
86. A film
87. Music
88. A caricature
89. A scrolling text
90. Draw something
91. A clock starts ticking
92. A slideshow
93. Video greeting
94. A collage of sounds
95. Use a prop
96. An electronical survey of the audience
Challenging beginnings
97. A mask
98. Dress yourself up
99. A puppet
100. A magic trick
More beginnings
Even more beginnings
My three favorite beginnings
Last preparations
The end
Mentioned books
Mentioned speaker and speeches
The author
In every beginning lives a magic hold
Hermann Hesse
Foreword
This book shows you 100 different possibilities on how to begin a speech in a very impressive way. In real life there are not exactly 100 ways to begin a speech neither have I found, in years of research, the 100 ultimate beginnings. The reason for the title is that the capacity of the book is limited.
Just as there are endless ways to begin a conversation or to address someone, there are endless ways to start a speech. Let yourself be inspired and take a few suggestions. Every example should help you to find an idea of your own, so that you are able to say: Great! I will begin my speech just like that. My wife discovered her favorite beginning immediately, when she was correcting this book.
Additionally, I will present to you the eleven beginnings that I would avoid or at least would improve. Many beginnings are superfluous and boring.
When you have finished reading this book and you are able to give a thrilling, unconventional and just different speech, then the aim of the book has been achieved. Because audiences don’t love anything more than being stimulated, impressed or surprised. And they don’t hate anything more than being bored. Therefore, it won’t matter what you are talking about.
As soon as you stand in front of a group, you are stealing a large amount of people’s time. Be careful with it! Then people will come and listen to you a second time.
Imagine the following: The group in front of you is a living creature, a creature that consists of many small organisms. And these organisms can get their own dynamic very quickly, which you won’t be able to control any longer. Spectators are voluntarily quiet once they decide that you are allowed to present. However they can change their mind at any time. They can decide to heckle, to laugh sarcastically or stand up, leave the room and slam the door.
It is a very special moment when hundreds of people decide to be quiet from the beginning for a longer time and to listen to just one single person. This is an acknowledgment, this is an honor, and this is a little miracle. The thrill couldn’t be greater.
Everything which follows now shows the direction, it defines the tone and it fulfills the expectations – or perhaps not. Now is the moment of truth whether it was valuable to dress up elegantly, to jump into the next traffic jam and to pay the expensive babysitter.
Don’t let this special opportunity go to waste, make it a great moment.
Have fun!
Michael
Introduction
Many, many years ago a film in cinema or on TV began with long opening credits, where fitting music was played when the cast was presented.
On the first twenty pages of a book, the acting characters were presented before they had their first adventure together. At school the teacher explained, that a speech requires an introduction at the beginning.
In this book there are no tips for introductions, but for beginnings. It doesn’t matter whether it is a speech, a video clip, a podcast or a televised interview
Today we begin directly: we start, we fight for attention, we want attentiveness. When we get it, it is still possible that we have to announce a few technical things or that we say something essential that has to be said. But in modern films they show you the main characters too, but after you have already arrived in the story.
At the beginning it will be strange for you, that a human being should enter the stage and just begin. But we are living in a time where people have informed themselves exactly where they go and to whom they will listen to and about which subject.
Even though you don’t know this - when you took your seat, you decided to sit down for a while. Quiet please, the fun starts!
Wrong beginnings
Rearrange the audience
It can be very difficult to deliver a speech in a very big hall where are only a few people. The audience feels lost, the mood is bad and the speaker’s perspective is demotivating.
Block off the seats in the back rows, if you want to make a film for example and you want the room to look full. Hire an attendant who takes care that every seat is occupied in the first rows or give everyone a numbered seat.
But if the spectators are already sitting, it is too late. Someone who is forced to change their seat often only does it reluctantly.