Rating: 0 out of 5 stars
0 ratings
Ebook406 pages5 hours
Selling Beauty: Cosmetics, Commerce, and French Society, 1750–1830
By Morag Martin
Rating: 0 out of 5 stars
()
About this ebook
An “enjoyable” history of the French cosmetic industry and the evolution of beauty standards and commercial culture during a revolutionary era (European History Quarterly).
As the French citizenry rebelled against the excesses of the aristocracy, there was a parallel shift in consumer beauty practices. Powdered wigs, alabaster white skin, and rouged cheeks disappeared in favor of a more natural and simple style.
Selling Beauty challenges expectations about past fashions and offers a unique look into consumer culture and business practices. Morag Martin introduces readers to the social and economic world of cosmetic production and consumption, recounts criticisms against the use of cosmetics from a variety of voices, and examines how producers and retailers responded to quickly evolving fashions.
Martin shows that the survival of the industry depended on its ability to find customers among the emerging working and middle classes. But the newfound popularity of cosmetics raised serious questions. Critics—from radical philosophes to medical professionals—complained that the use of cosmetics was a threat to social morals and questioned the healthfulness of products that contained arsenic, mercury, and lead. Cosmetic producers embraced these withering criticisms, though, skillfully addressing these concerns in their marketing campaigns, reassuring consumers of the moral and physical safety of their products.
Rather than disappearing along with the Old Regime, the commerce of cosmetics, reimagined and redefined, flourished in the early nineteenth century—as political ideals and Enlightenment philosophies radically altered popular sentiment.
As the French citizenry rebelled against the excesses of the aristocracy, there was a parallel shift in consumer beauty practices. Powdered wigs, alabaster white skin, and rouged cheeks disappeared in favor of a more natural and simple style.
Selling Beauty challenges expectations about past fashions and offers a unique look into consumer culture and business practices. Morag Martin introduces readers to the social and economic world of cosmetic production and consumption, recounts criticisms against the use of cosmetics from a variety of voices, and examines how producers and retailers responded to quickly evolving fashions.
Martin shows that the survival of the industry depended on its ability to find customers among the emerging working and middle classes. But the newfound popularity of cosmetics raised serious questions. Critics—from radical philosophes to medical professionals—complained that the use of cosmetics was a threat to social morals and questioned the healthfulness of products that contained arsenic, mercury, and lead. Cosmetic producers embraced these withering criticisms, though, skillfully addressing these concerns in their marketing campaigns, reassuring consumers of the moral and physical safety of their products.
Rather than disappearing along with the Old Regime, the commerce of cosmetics, reimagined and redefined, flourished in the early nineteenth century—as political ideals and Enlightenment philosophies radically altered popular sentiment.
Related to Selling Beauty
Titles in the series (9)
Religious Authority in the Spanish Renaissance The Rise of the States: Evolution of American State Government Rating: 5 out of 5 stars5/5The Revolt of 1916 in Russian Central Asia Rating: 1 out of 5 stars1/5Refined Tastes: Sugar, Confectionery, and Consumers in Nineteenth-Century America Rating: 4 out of 5 stars4/5True Yankees: The South Seas & the Discovery of American Identity Rating: 0 out of 5 stars0 ratingsBetween Christians and Moriscos: Juan de Ribera and Religious Reform in Valencia, 1568–1614 Rating: 0 out of 5 stars0 ratingsTribe, Race, History: Native Americans in Southern New England, 1780–1880 Rating: 3 out of 5 stars3/5Between Crown & Commerce: Marseille and the Early Modern Mediterranean Rating: 0 out of 5 stars0 ratingsSelling Beauty: Cosmetics, Commerce, and French Society, 1750–1830 Rating: 0 out of 5 stars0 ratings
Related ebooks
Beauty and Cosmetics 1550 to 1950 Rating: 3 out of 5 stars3/5Hope in a Jar: The Making of America's Beauty Culture Rating: 4 out of 5 stars4/5Compacts and Cosmetics: Beauty from Victorian Times to the Present Day Rating: 4 out of 5 stars4/5A Tiny Treasure Trove of Scents Rating: 0 out of 5 stars0 ratingsThe Beautician Rating: 0 out of 5 stars0 ratingsHarming Yourself with Cosmetics Abuse: Getting to know more about the dangers of chemical-based cosmetics Rating: 0 out of 5 stars0 ratingsThe Business Behind Beauty Rating: 0 out of 5 stars0 ratingsVintage Perfumes: Classic Fragrances from the 19th and 20th Centuries Rating: 5 out of 5 stars5/5Pretty Iconic: A Personal Look at the Beauty Products that Changed the World Rating: 5 out of 5 stars5/5Ugly Beauty: The Ugly Face of the Beauty Business Rating: 3 out of 5 stars3/5It's OK to Have Lead in Your Lipstick Rating: 5 out of 5 stars5/5The Book of Perfumes Rating: 1 out of 5 stars1/5(C)hair Science: Hair Anatomy and Chemistry For Barbers Rating: 5 out of 5 stars5/5Skinformation: A Clean Science Guide to Beautiful Skin Rating: 0 out of 5 stars0 ratingsFace Paint: The Story of Makeup Rating: 4 out of 5 stars4/5Max Factor: The Man Who Changed the Faces of the World Rating: 4 out of 5 stars4/5Mineral Makeup: The Complete Natural Makeup Guide Rating: 1 out of 5 stars1/5Hair: A Human History Rating: 4 out of 5 stars4/5Zia's M.A.P. to Men's Skin Care Rating: 0 out of 5 stars0 ratingsSustainability: How the Cosmetics Industry is Greening Up Rating: 0 out of 5 stars0 ratingsThe Insider's Guide To Makeup Application: From Eyebrows to Skincare and Everything In-Between Rating: 3 out of 5 stars3/5Organic Beauty: A Beginner's Guide To Organic Skin Care For Natural Beauty Rating: 0 out of 5 stars0 ratingsMax Factor and Hollywood: A Glamorous History Rating: 5 out of 5 stars5/5Victorian Fashions for Women Rating: 0 out of 5 stars0 ratingsThe Perfect Scent: A Year Inside the Perfume Industry in Paris and New York Rating: 4 out of 5 stars4/5The Business of Beauty: Your Guide To Happiness And Success In The Salon Industry Rating: 4 out of 5 stars4/5Kitchen Cosmetics Rating: 0 out of 5 stars0 ratings
Industries For You
INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5Sweet Success: A Simple Recipe to Turn your Passion into Profit Rating: 5 out of 5 stars5/5Uncanny Valley: A Memoir Rating: 4 out of 5 stars4/5YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video I Rating: 5 out of 5 stars5/5Weird Things Customers Say in Bookstores Rating: 5 out of 5 stars5/5All the Beauty in the World: The Metropolitan Museum of Art and Me Rating: 4 out of 5 stars4/5Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys Rating: 5 out of 5 stars5/5Grocery: The Buying and Selling of Food in America Rating: 4 out of 5 stars4/5Summary and Analysis of The Omnivore's Dilemma: A Natural History of Four Meals 1: Based on the Book by Michael Pollan Rating: 0 out of 5 stars0 ratingsEnergy: A Beginner's Guide Rating: 4 out of 5 stars4/5The Market Gardener: A Successful Grower's Handbook for Small-Scale Organic Farming Rating: 4 out of 5 stars4/5Fast Food Nation: The Dark Side of the All-American Meal Rating: 0 out of 5 stars0 ratingsBottle of Lies: The Inside Story of the Generic Drug Boom Rating: 4 out of 5 stars4/5YouTube 101: The Ultimate Guide to Start a Successful YouTube channel Rating: 5 out of 5 stars5/5How We Do Harm: A Doctor Breaks Ranks About Being Sick in America Rating: 4 out of 5 stars4/5Music Law: How to Run Your Band's Business Rating: 0 out of 5 stars0 ratingsThe Best Story Wins: How to Leverage Hollywood Storytelling in Business & Beyond Rating: 5 out of 5 stars5/5Writing into the Dark: How to Write a Novel Without an Outline: WMG Writer's Guides, #6 Rating: 5 out of 5 stars5/5The Deal of the Century: The Breakup of AT&T Rating: 4 out of 5 stars4/5Kochland: The Secret History of Koch Industries and Corporate Power in America Rating: 4 out of 5 stars4/5Summary and Analysis of The Case Against Sugar: Based on the Book by Gary Taubes Rating: 5 out of 5 stars5/5Setting the Table: The Transforming Power of Hospitality in Business Rating: 5 out of 5 stars5/5Scientific Advertising Rating: 4 out of 5 stars4/5Remainders of the Day: A Bookshop Diary Rating: 4 out of 5 stars4/5Artpreneur: The Step-by-Step Guide to Making a Sustainable Living From Your Creativity Rating: 2 out of 5 stars2/5
Related podcast episodes
Snail mucin for your skin - is it worthy using? episode 282 0% found this document usefulThe French Revolution's Legacy: The impact and legacy of the French Revolution on European culture and politics. 0% found this document usefulLiz Tregenza, "Wholesale Couture: London and Beyond, 1930-70" (Bloombury, 2023): An interview with Liz Tregenza 0% found this document usefulHarvey J. Kaye, "The British Marxist Historians" (Zero Book, 2022): An interview with Harvey J. Kaye 0% found this document usefulOn Voltaire's "Candide": A Discussion with Carla Hesse 0% found this document usefulOn Karl Marx's "The Communist Manifesto": A Discussion with Louis Menand 0% found this document usefulLiz Tregenza, "Wholesale Couture: London and Beyond, 1930-70" (Bloombury, 2023): An interview with Liz Tregenza 0% found this document usefulOfficine Universelle Buly presents: Ancient Beauty Rituals 0% found this document usefulThe Refugees Who Dazzled London: How the Huguenots Survived Persecution and Thrived as Skilled Silk Weavers 0% found this document useful
Related articles
Cosmetic Chemistry How It WorksArticle
Cosmetic Chemistry
Jun 10, 2021
1 min readThe Lipstick Kiss FeminaArticle
The Lipstick Kiss
Nov 25, 2020
5 min readStrong FOUNDATIONS New Zealand Woman’s WeeklyArticle
Strong FOUNDATIONS
Aug 15, 2021
2 min readHow To Gift The Perfect Perfume CosBeauty MagazineArticle
How To Gift The Perfect Perfume
Nov 8, 2022
Perfumes make meaningful gifts, symbolising love and affection and evoking shared memories. A beautiful fragrance is something everybody appreciates, regardless of gender, age or style, however it can be daunting finding the perfect fragrance match f
1 min readThe ART Of FASHION L'OFFICIEL USAArticle
The ART Of FASHION
Nov 23, 2021
The English couturier Charles Frederick Worth—preferred designer of Empress Eugénie—revolutionized the dress code of high society with one bold gesture, radical and innovative, subtle and of extreme simplicity. By placing his name, Worth, on the late
4 min readNine Books About Groups That Changed the World The AtlanticArticle
Nine Books About Groups That Changed the World
Jun 26, 2022
7 min readHow Enslaved People Helped Shape Fashion History Guernica MagazineArticle
How Enslaved People Helped Shape Fashion History
Dec 14, 2020
6 min readShockwaves Of Revolution BBC History MagazineArticle
Shockwaves Of Revolution
Jul 8, 2021
10 min readGoing GLOBAL L'OFFICIEL USAArticle
Going GLOBAL
Dec 15, 2021
Fashion is a global entity and force. Changing fashions move textiles and garments, styles, and concepts around the world, and have done so for centuries, if not millennia, as an integral part of society. But fashion globalism—which addresses and int
4 min read“People Put Two Freemasons In A Row And Make A Conspiracy” BBC History MagazineArticle
“People Put Two Freemasons In A Row And Make A Conspiracy”
Aug 6, 2020
9 min readEncounters BBC History MagazineArticle
Encounters
Jun 8, 2023
3 min readDid The Age Of Exploration Bring More Harm Than Good? BBC World Histories MagazineArticle
Did The Age Of Exploration Bring More Harm Than Good?
Jul 16, 2020
8 min readGreat Strides Harper's Bazaar IndiaArticle
Great Strides
Mar 7, 2024
6 min readDecolonize Hipsters Guernica MagazineArticle
Decolonize Hipsters
Apr 20, 2021
11 min readThe Shock Of The Nude: How Art Embraced Nakedness | Jill Burke The GuardianArticle
The Shock Of The Nude: How Art Embraced Nakedness | Jill Burke
Sep 6, 2018
3 min read‘Famous Then Forgotten’: Can Frieze Rescue The Legions Of Lost Female Painters? The GuardianArticle
‘Famous Then Forgotten’: Can Frieze Rescue The Legions Of Lost Female Painters?
Oct 10, 2023
Down a leafy mews in Montparnasse where the windows and doorways are heavilyfringed with vines, you can still find a tantalising hint of old Paris. Villa Vassilieff is where the Russian-born painter Marie Vassilieff, who studied with Matisse, opened
5 min readGreat Strides Harper's Bazaar SingaporeArticle
Great Strides
Jan 8, 2024
6 min readAuthor Q&A Family Tree UKArticle
Author Q&A
Mar 10, 2020
Q Your portrayal of Audrey Withers is so evocative. How did you go about piecing together her life story? A I set about researching Audrey Withers’ life in the same way I do all my books, which is to approach the archive that houses the family papers
7 min readTaking The Grand Tour All About HistoryArticle
Taking The Grand Tour
May 18, 2023
4 min readEnd Of The Sloane Age The OldieArticle
End Of The Sloane Age
Jan 12, 2022
The idea of Sloane Rangers – the native population of the bestselling Official Sloane Ranger Handbook (Ebury Press, 1982) – started with what I call a Martian moment, a ‘Have you seen it?’ sensation. Back then sci-fi film writers – rather like David
5 min readDo We Have Victorians to Thank for Consumerism? Literary HubArticle
Do We Have Victorians to Thank for Consumerism?
Sep 2, 2020
7 min readThe Days When Coal And Smoking Were Hot The OldieArticle
The Days When Coal And Smoking Were Hot
Jul 26, 2023
Midsummer this year brought much conversation about the outcome of Brexit, seven years on. Michael Heseltine predicted that when our generation pops off, the younger people will revise and correct the Brexit question. Perhaps. But there is also a the
3 min read100 YEARS Ago Harper's Bazaar IndiaArticle
100 YEARS Ago
Dec 20, 2022
5 min readThe Perfect Subject The Artist MagazineArticle
The Perfect Subject
Jun 17, 2022
5 min readNeoclassicism And The Grand Tour Homes & AntiquesArticle
Neoclassicism And The Grand Tour
Oct 18, 2022
3 min read'The Gourmands' Way' Examines France's Powerful, Ongoing Influence On American Diners The Christian Science MonitorArticle
'The Gourmands' Way' Examines France's Powerful, Ongoing Influence On American Diners
Oct 13, 2017
Author Justin Spring offers profiles of six talented American writers who were also gourmands, including the legendary and luminary Julia Child, essayist M.F.K. Fisher, and artist-turned-culinary savant Richard Olney.
3 min readMichael Wood On… BBC History MagazineArticle
Michael Wood On…
Jul 6, 2023
3 min readQ&A History RevealedArticle
Q&A
Sep 2, 2021
Anna Abney is the pen name for Open University academic in English and Creative Writing, Dr Madeline Dewhurst. The Master of Measham Hall is her second novel; Charity, which explores Britain’s colonial past in Kenya, was longlisted for the Bath Novel
2 min readCrazy For Cider Country LifeArticle
Crazy For Cider
Aug 25, 2021
JAMES CROWDEN is a poet, shepherd and total cider nut. In this, at least his third book on the subject, there is no other drink but that it suffers from his passion for cider, apple brandy and cider’s delicate, sweet sister, perry—and almost no momen
5 min readCommentary: The Story Of Sugar: Black Suffering, White Windfall Los Angeles TimesArticle
Commentary: The Story Of Sugar: Black Suffering, White Windfall
Oct 25, 2021
4 min read
Reviews for Selling Beauty
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews
Book preview
Selling Beauty - Morag Martin
a d book_preview_excerpt.html }˒Fz1FeUMa)!Di,J^F`!4 ULp{3?06ٌv\J~ɜd%; dxq7w8WٗOO}?g_}4ߜoN{s\ӳWoN NΞd_8}+:|p;Mvٍ;n}r38{_GԵE~Yʞn۲f+e.3n
eS>nun}uPn}v>.'wnkGeξn vf~2v=YH.Y v>o ݽ5_b?tMe ?P>՛'obgo7e-"8Cˮכ! U`Jٰ \{n *YӂWeӺh c)goMgϛğx8+>Ï}w5o|wKzϰ\Ɏ\ ĆR./U}ֺt!= ed$z<}?;k:biq[ یǾeЇpkVֲnpU* d7QLE \~?pRy{:rYXa\B~ys*¿>uf<|tt-쓻>9݀v`ݮ8M9OccpI긘ߟuT}9vq * 'p^/:3sOX5rU,J_ X5U
nes kūNڦ _n`-M? e]0
*uaP"<ܢ;]e>9fDǯ>={{ 1 ^$+|dM1惒@A#Tcnqxx U+BHǝW'EљxB.iʣ{Now{=Ecw>qac58ӻjr]
.<[As?{l}?>p7y>b;/f}Z@ۦ0 ,x3mRO &U
~U^ C(·+Ӡw ly %8smSF 4,wPK
ƍT'enj&.UkSl7&njVnj.,f Ö49e>nܹ^Ef[i>HCu̠֧.37%Z ms''>e nrV`bQ/ &k0»I2kŔJM q kegiVۼH܍ T7꣦3J\DJ8Px
i%ZTbHEzwP\7ϡ5R ri$eꔫo1$
' yA*F`Q=5NZ4IV7YSJ9nS+2Z@_W\g@0Ƨ*m1z|5((w#ݒ.^Z T_aVem_IA Y* Sɕ5\zJ`qxi&U.TieF53AleQ1eꭸ&u|&W&c:R'N M S欜@Xˣr%XV!\DtPg QGKF
f!Pwo gRDR2
ܖ ۈWFm[@"L7!Qhy*Ľ\ :sbv,EפhեNj&$QVz3WC 59@*0 KHHuiΤ";K1UH褮 ުpe\H h|vYJPoNd]guM'I{H^1gƘ -MC/avl(;!grpP"ؕnh:kYv閜S
R:7RA/Hѹߚ6>ZۋfZ%؇E#Ӱa7(;u1CJncumVc0s:*VЫ抨mii cDVN
RzQ$sܰŧP҈ rۈ@˓6dZA
(w[s3<ڇsxu`HI]
yw D 4O& ȒyJ Xp'lqba Ft/5 G@$[lStɛ E4e)7z*28/CrM6~*2\/x> O-H^,(zXL'zP4 HnJ[lp p , 6WoԕxF&5Daz-&Wf t}Іɡ xUHN _4FsSE>S[d;S\B0<8-
,U;M3c}Y4Fo^RusCHZ]bk X7p2
ȣc:lxJi"錈H`Ae٠{Y-Vas8 Q=- ˰Õ ѿ:7 |. ;s$Ǽt9Feɟ 0>"[o+x6-L KYW ~LWp"jz_fָ-DgN< ?Z, 16#;=SkW|ep^VO mw}krC7^Mz/ 9ƤЫM[rfOJ 76`xlk;Ɯ_(,aSs?,'+A ;/uZ "l.*hYtN
@BNTt{_N|iԇجts ʔu0C>M҅q En0TۃGT Gu?gx$ Ȳ?}N` K'Z.V DF{]Ld 2 )}@^\ <.E"QNw`@41XMh֘ң4DFRM'>
l% Jln [GFYu,;QcZ n^bHԱtO3TX]7AFzDji~K[Jgs (|6
hEf[J]*aHBR%;+䦿o;Hٛ2r4FvM 댗b%Y* ¯HNSOI8OC Bꉤ7iՖ'A5
)E 8`B'o[bi?yPGi9ojL ;WDnUT|08ː b% 6_̉HDȼfRRP!+X cIjҳr#Zu "Zdzg'$V
b
t})',HbW+pq0/`Bf`b7\ןEE,yYcRk*.hہg!UW\ &٩d QQ 5&@^xfd1}͒F
MjݷU1:-HjhoF ϒf]vS
aܬMsM*/[/c
{NO6zؚ~o!pjX'-@j4xf!0Ywd`N I2 ԍX)`l7]#liMz9чInedP!ʥcAB@s#QQ3;$փ>'Pi3*h|D JnC\* Ä}l7۪!27M [6BW" 9L%-V趄$vKr4(&60A^iAF]b}_VO[9l$X@8>͎R2ñ%fȘ>q>?izNq&gplǁ9eV&! ,ZN- YABl5$6@u!UF r%,f#eS)N8IaoDos%{^=Kd}aEmC/FtKvK,ϦT`k^`9[r 'ٶtZFkg|\@0R.\H|ۭ A0sJK{bViER 9Js8oǢ7ikcƑJۻ]h:! {E.UXu-m!rwSKMb64~rtcs~"ʥt-BIڭK ˓ݵ /_Bzb;{R !hPPM|nTCL8
х Q1dcE Un)хMyЍ:-ךqccwSظT$4Ii TM#<*/k)= lH`˾)'Ljb66OK8*(!&8jVUr@`IWjjTFLp U$,j(O+k+þ kOrXf"&N?dg@[^r+ٳU`x!ԩWG,B[l} ;}~)KFE
9m!gmjzζ!un|=Rh猌.G74/o Ax 7t㶤C/ uY
;3$Yx.QXG>\3]LTŞėn* 5XYB C즣]֮cXⲛ1x% AB"*m[>XYX
JYfѮ'b?KZIR6 la<NdV[S
&m!dAf>#mFI:}-hI R搇+J\fڬbǙu%I[r,!c 7
_|f)SX{2=\JkbA;%@oYg%( oЕ4 T*1g\~ i=H^jRM1U|X}t2]0D!9S{6> @lBҺXC '>)yn05%ǙB:kd5!VQLاL3vە]:Aȣ ֪mۥ|aX*CY?{ݑRmԌ7FXHa iQ7T:=Ne uCZW'>m+Z{{ ʜ@D
iS\N ɭk_ ʥTzeq \ IJt
E^\iV[J P0'}"wm_PO9\fḍ3 drePiy?"K mzzcCzE̵ Y ES .*& +R!j8D0\ Jv.6db5$g}̳cII1+kgע@p>=>Ix hDT않G)3=`$sk M/BPXy=KevF-UT dVco4 d ĥHSQK %x)1+Mb #WvJx[x6^ٟW"eRLve\ 0 t)m9fըE;ގG):
l l Bi@rFyl^>fƁquXdtq\Nk;iv@g^dwTfII2Jٌw祿sa2g 'O9;e<>ٹJݔγ+9x= kw
tfCZ~頡thŜBEl+a#'-Rvn$dHn6+OM%G. ]｜MO:pUeH\= DޠKU" LMfhqzÿUD7>ף8mρNs ieH:!_ n
oo~(<VV% x h=sx pv0dAOYSKoQ6"X\Kʨ?\z.|lP<wɉ(a|(puq0IZ3O|O 0R UMn̿-Hs5d̽rh݃cR\6,sfey obsB\%9FIu ?ٕ
\ D:vT$
Ѓu;N!5zl Af):Ego*pخj ,VbJimփmN/쳩ڈkH.A7
Enjoying the preview?
Page 1 of 1