Sure up Your Funds: A Fundraiser Depot

By Preston S. Walker

I HAVE more than 25 years of political, non-profi t fund
raising experience..
Preston Walker brings a riveting and innovative
focus to the fundraising world.
Prestons book captures the ideal fundraising
enthusiast.Making fundraising fun and exciting.
Sure up your funds is on the cutting edge of raising capital.
Love it..
Jeff rey Walker, MBA/HCM
Dir. of Quality & System Improvement, American Heart Association

• Language: English
• Publisher: Xlibris US
• Release date: Aug 28, 2015
• ISBN: 9781503587311

Preston S. Walker

Preston S. Walker, M. Acct., M. Fin., is an entrepreneur with experience in Banking particularly Office of Thrift Supervision Research, and Treasury Management. He is an investor with a United States Patent and the founder and CEO of Simply Humanity, LLC.Th e author’s goal for writing the book Sure Up Your Funds is to provide innovative action plans for helping your organization fundraise while giving back to others. Th is amazing book includes fundraiser strategies using technology. He resides in Atlanta, Ga.

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Copyright © 2015 by Preston S. Walker.

Library of Congress Control Number:     2015911618

ISBN:     Hardcover     978-1-5035-8729-8

     Softcover     978-1-5035-8730-4

     eBook     978-1-5035-8731-1

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Scripture quotations marked KJV are from the Holy Bible, King James Version (Authorized Version). First published in 1611. Quoted from the KJV Classic Reference Bible, Copyright © 1983 by The Zondervan Corporation.

Scripture quotations marked TNIV are taken from the Holy Bible, Today’s New International Version®. TNIV® Copyright © 2001, 2005 by International Bible Society®. Used by permission of Zondervan. All rights reserved worldwide. Website

Rev. date: 08/28/2015

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CONTENTS

Foreword

Introduction

The Campus Angel Program: A Morris Brown College Fund-Raising and Restructuring Initiative

The Morris Brown College Angel Program by Preston S. Walker III

Morris Brown College Fund-Raiser(s)

Academic Programs to Enhance the Morris Brown Curriculum and Increase Student Enrollment

Innovative Ideas to Improve Morris Brown Campus

Methods for Raising Scholarship Funds

Nationwide Drive for School Materials

Tip One:

How Do You Find Success in What You Believe You Can Do? You Must, First, Believe and then Do It.

Community Service Initiatives and Strategies

Tip Two:

Don’t Allow Doubt to Ever Consume Who You Are or Drain Your Strength to Move Forward.

Private Schools and Organizations

Tip Three:

Success Begins When You Actually Want It. You Must Seriously Want It from Start to Finish

Community and Public Drives

Tip Four: When You Begin to Feel Like You Are Tired of Failing, You’re on the Right Track for Change. Change is Success.

Tip Five:

Become a Champion of the Hurdles You Encounter.

Getting Fit for Christ Youth Retreat:

A Youth Encouragement Conference

The Museum of Saving Souls (Breath of Life at Oakwood University)

The Breath of Life Spiritual Walk at Oakwood University (Steps to Christ)

There are Two Steps to Christ Spiritual Walk Experiences:

Tip Six: Courtesy Pays Dividends, So Have Gallantry Coupled with Determination and Resolve.

Organize a Civil Rights Memorial on the Campus of Oakwood University

Oakwood University Pathway to Fitness Health Chase

Tip Seven:

The Most Important Rule to Having a Successful Business Is You Have to Do More Than Just Care about Other People; You Have to Care about Others and the Public. The People and Community Must Come First.

The Oakwood University Monument

Tip Eight:

It’s a Good Business Strategy to Think in Terms of Where to Operate Your Fund-Raiser and Who to Put in the Program to Run It. Be Proactive and Choose the Right Location and Upright People to Work Beside.

The Oakwood University Outdoor Chapel/Amphitheater with Wi-Fi

Tip Nine:

Productivity Is Never an Accident. It’s Always the Result of Intelligent Planning, Commitment, Innovation, Focus, and Effort.

Three Recycling Fund-Raiser Businesses for Colleges and Universities (HBCUs)

Tip Ten:

Embrace New Ideas for Products and Services for Your Organization. Ideas for New Products Will Come from Customers, Members, and Staff.

A National Charity Scratch Off, Drawing, Raffle, or Lottery Initiative (for Multiple Sclerosis, Breast Cancer, and Autism)

Tip Eleven:

Have a Vision, Purpose, Passion, and Pursuit. Go and Get Your Dream.

College Visa Debit/Credit Card (a Money Transfer and Budgeting Solution for College Students and the Public at Large)

Tip Twelve:

Be Creative. Employ Ingenuity.

Controlled Disbursement Debit Visa MasterCard Program Offering Reward Points Attached to the Student Card Above (Designed for the Elderly and Others)

The Overall Objective to Help Stabilize Historically Black Colleges and Universities by Enhancing Their Contribution to Society: A Civil and Humanitarian Initiative to Aid the Following Disadvantaged Groups in America

Tip Thirteen:

Being Honest Protects Your Business, the Initiatives, and the Purpose. When Fulfilling Your Passion, Be Truthful and Own Up to Having a Good Name.

The Dental Hygiene Training and Licensure Program

The School for Life and Health Insurance Training and License Preparation (Name the school after a prominent insurance agent from the community)

Establishing a Consortium (Together as One) Museum to Help Save Our Historically Black Colleges and Universities Will Raise Over $472 Million: A $472 Million Fund-Raiser Initiative to Aid HBCUs

Fisk University and Alabama A&M University Fund-Raiser Strategy

Alabama A&M initiative plan

Tip Fourteen:

Lead from the Front and Do Not Stop Until the Mission Is Completed. Be Committed.

Tip Fifteen:

Identify the Right Product to Use for the Initiative—a Product That Will Meet the Satisfaction and Needs of the Targeted Public.

Oakwood Heritage Bible with Church, College, Breath of Life, and University History

Children’s initiatives

Tip Sixteen:

Timing and Sacrifice Is Importance. Make Certain Your Execution Is Precise. Be Devoted, Faithful, and Steadfast.

Academy, Church, and Oakwood University Fund-Raiser Initiatives

Tip Seventeen:

Create a Staff That Has Synergy.

Plan Every Action in the Course, Collaborate Ideas, Discuss Expectations, and Have Lots of Fun.

Fund-raisers for goals under $5,000

The corporate Saving the Environment Hall of Fame wall for businesses that are recycling their materials for charity

Tip Eighteen:

Start Your Initiatives with Prayer. It Can Be the Start of a Ministry.

Tip Nineteen:

Network Using Your Closest Friends. They’re Your Biggest Supporters.

How to Successfully Set Up a Fund-Raiser

Tips that will get your organization or institution’s staff members involved

The fund-raiser’s pledge

Tip Twenty:

Be Transparent. Be Honest. Do Right!

The Final Say: You Can Do It. Be Gutsy and Believe!

Encouraging quotes to motivate your fund-raising operations

Inspirational Christian songs to motive the helpers involved in the initiative

Twenty-five inspirational songs recorded to raise your spirits to excellence

Top-ten gospel songs that provide inspiration, motivation, encouragement and resolve

Top charities

My motivation

Ten inspirational one-to-one businesses products

Inspiring books

Corporate states of America

The Resort at Turner Field

Takeaway

The America’s Got Talent Theme Attraction Park and Resort for patrons

Develop sports franchise hotels—the Dallas Cowboy Hotel (the start of many team franchise hotels)

Children’s movie cinemas

An adult cinema hotel (an adult hotel with a built-in theater)

The sports hotel and sports theme attractions with multiple sports complexes

Continuing the initiatives of Dr. King, Lewis, and Young

The first-floor arrangement

The second-floor layout

The third-floor plan

A trademark light

A reference book of marketing ideas and fund-raiser strategies for nonprofit organizations, day cares, businesses, academies, private and charter schools, churches, municipals, towns or cities, families, public colleges and Historically Black Colleges and Universities.

Over $499 million in fund-raisers with amazing humanitarian initiatives while fighting for a cause

In loving memory of my grandmother,

Mrs. Vernell Leonard,

and her loving sisters, my aunts,

Mrs. Bernice Boyd and Ms. Emma Rowe.

To the people in my life who have made a difference:

Mom, I dedicate this book to you because I love you. Thank you for all the sacrifices you have made for me.

Sharifa, I love you, sweetheart, and I thank you for encouraging me to publish this book and for sharing inspiration. You’re pregnant with our first child, which is a legacy. Thank you for giving me a beautiful family and for sharing your love with me.

To my daughter, Aubrielle, Daddy loves you. May this book be an inspiration, affording you the authority to do exactly what you set your mind to do through our Lord and Savior Jesus Christ; nothing is impossible for our God.

Melba, I love you. You’re the best sister in the world. Thank you for being my best friend growing up. You have always been there for me to talk to.

Myles, let this book be an example to you. Nephew, you can do anything you put your mind to.

Mother-in-Law, thank you for your guidance and encouragement.

Father-in-Law, you said, Do it, and I decided to follow through. Thanks for giving me sound advice and encouragement.

Omari, Beverly, Jordan, and Jason, thank you for accepting me into the family and for sharing your encouragement, support, and love. I love you, guys.

Wilbert and Olive Hall, you are the best godparents. Thank you for all your support.

To my family located in Buffalo and Rochester, New York; California; and Sylacauga, Alabama, I love you dearly.

To all of you, this book is for you and the love you give me. Let this book be a part of our family legacy.

The ideas in this book written to establish a new product or business, mobile or computer application, or a fund-raiser strategy for corporate businesses, schools, universities, churches, and nonprofit and for-profit business and organizations belong solely to the author of this book and not for anyone of the public to attempt to duplicate without written permission from or direct communication with the author of this book.

Foreword

Many years ago, I sat in a board meeting at an HBCU and noticed how many decisions were made based solely on economic challenges. I was there as a guest, but it was difficult to ignore how even minute details (e.g., how much would it cost if we stopped trimming hedges?) orbited around money. One of my colleagues at the institution said rather sardonically that all HBCUs have a history of lurching from one financial crisis to another and noted that even the famed Fisk Jubilee Singers were founded not only to preserve the Sorrow Songs, as Du Bois called them, but also to raise money for an institution that had struggled financially since its opening day.

The politics of economic survival govern much of the decision making at HBCUs, and what is needed is a database where data on funded programs and possible programs are housed. Too often, HBCUs will receive request for proposals, fellowship information, and other funding materials in a vacuum that disconnects them from similar programs at other institutions. Larger universities often have the political connections to see when such sponsored research will occur, who already is in the game in terms of funding, and possible coalitions that can be built to enhance funding opportunities, which give them a major advantage over HBCUs.

Preston Walker’s book fills a large gap for HBCUs and acquaints the reader with not only who gets funded but also the politics of that funding and what agencies are intimately linked in securing sponsored research. It is invaluable for that reason alone and should find a place on the bookshelf and desk of every development officer at HBCUs. In addition, this book also provides fund-raisers and innovative ideas for nonprofit charitable organizations, private schools, charter schools, churches, hospitals, townships, and corporate and small business institutions. It’s a book that promises to help financially challenged organizations increase their wealth.

Raymond A. Winbush

Morgan State University

September 2014

Introduction

This time period has been called by many economists the greatest economic crisis since the Great Depression. Never since the 1930s has the United States experienced such an economic collapse in its financial institutions, small businesses, corporations, and educational systems. Due to the financial disintegration, several business and financial institutions within the United States have failed. This historical moment, also called the Great Recession period, has caused huge layoffs and unemployment, steep drops in real estate value and housing prices, and high credit for even the most financially sound. The events from the financial crisis in the United States have not only affected the local communities but also affected other countries. Most importantly, private, public, and collegiate institutions have been affected economically down to the classrooms. The schools in our educational systems are losing more and more funding due to the lack of financial resources and reports. Consequently, a lot of the schools in the inner-city communities are closing even some of the historically black college and universities, or HBCUs. Currently, several of the educational systems are struggling to stay afloat.

The historically black colleges and universities (HBCUs) have suffered disproportionately in this current economic crisis. The Great Recession has weighed heavy on the entire system, making it difficult for several of the HBCUs to survive. Many have closed their doors permanently. Unfortunately, the historically black college and universities suffer from many challenges that are difficult to overcome. The HBCU was created in large part to serve disadvantaged groups. However, the tightening budgets and low enrollments have forced some HBCU leaders to take drastic measures to keep their institutions operative. My reference book Sure Up Your Funds provides financial strategies, marketing tips, and one-to-one fund-raising strategies that will help others while you fund-raise to sure up your funds for your organization’s future. Our HBCUs really need fund-raising plans and marketing solutions, as do the local, private, and public school systems. The bottom line is that state budgets will not fully recover from this recession until very late in the decade (Scheppach 2010).

To cut costs, several school districts are eliminating jobs in the public school systems. According to Johnson, Oliff, and Williams (2010), and Leachman, Williams, and Johnson (2010), over one hundred thousand education jobs have been cut since 2008. Teachers in core subjects such as English, math, science, and social studies have been laid off. Just a year earlier, only 37 percent of districts laid off teachers in these subjects (Ellerson 2010). In this economy, several private and public schools have been forced to close. The closing of an institution is a painful sight. It actually has an adverse effect on the community. On one end of the balance sheet, the schools are closing to balance the budget; on the other end, it disrupts the lives of people in the community who relied on the system. The teachers who lose their jobs are adversely affected, and the lives of the children who attended the schools are unsettled. The employees who worked at the school lose insurance coverage for their families. A school in a community is a beckon of hope for the people and children living in the area. The school represents a brighter future. William Butler Yates wrote: Education is not the filling of a pail, but the lighting of a fire. The educational system is important for people to ascertain the instructive abilities needed to survive in life. A person educated can find stability in life; however, financial stability may be difficult to find for someone with less educational experience. Education is a powerful way to create an equal playing field when the odds are against you. Education gives you self-confidence and the ability to achieve. Currently, the educational system isn’t working to improve our communities. The buildings are left behind to become large graffiti boards and a community eyesore to the people living around it. To see a school close in a community sends a powerful message to children. It has a mental, psychological, and emotional effect on the hearts and minds of the children. It leaves them to wonder if we care. It takes away a part of their hopes and dreams. Dreams are realized in gradations, and it starts with the educational system. Schools closing in the inner-city communities are something children should never be subject to seeing. A plan must be put in place to help nurture their dreams and encourage their aspirations and goals to becoming better. Education is the key to unlock freedom. If the children of the inner city are left without a good school system to rely on, it will do more than limit their possibilities in life. It will cripple them. What John Dewey wrote in his quote is true: Education is not preparation for life; education is life itself. To save the lives of our children, churches, nonprofit organizations, and HBCUs, we must begin to utilize smart economic financial strategies that will help better the institution’s position in the community. There has to be a strategy in place that will do more than just fund-raise for profits; there must be a plan to fund-raise to help others in the community around you. There has to be smart plans that will market, improve, and help others in the community, particularly the disadvantaged groups. Since the inner-city public schools are erected to target the inner-city children, and the historically black college and universities were developed to help the disadvantaged groups in the community, then fund-raiser strategies must include outreach initiatives that will include and help them too. The current strategies in place are designed to target the fortune people that are among the disadvantaged groups. New strategies must be used to encourage or empower the weak among these groups to be strong. One-to-one initiatives must be used to bridge the gaps. This will give our private or city schools and HBCUs a larger pool of individuals and resources to pull from to help assist and support the programs in societies. Currently, the HBCUs are struggling because the resource pools are getting smaller and smaller, which is why the strategies in this book are timely and suggestively important.

There are millions of disadvantaged people in the world. So to help reach those disadvantaged groups such as the homeless, my book outlines strategic methods of how your organization can fund-raise to help your business while simultaneously serving to aid those who are at a disadvantage or of a charity in your community. This entire book has been written to help organizations fund-raise to improve their financial position while employing one-to-one giving strategies or in-the-same-vein ideas to help improve the lives of others that are less fortunate in their communities and abroad. Some of the fund-raiser strategies written in this book have destinations far afield as Uganda or Thailand, or closer to home in an American city. Other project initiatives suggest helping those disadvantaged groups that are far geographically such as Haiti, Peru, Nicaragua, India, Ethiopia, and Kenya, among other countries. One of the goals of this book is to get your organization to work side by side to help others. It’s all about humanitarian efforts aimed at leading people to help or do unto others while achieving and attaining goals for themselves and their organization. When you do unto others, God’s blessings are abundant in nature. It’s an old principle: when you do well to others, it will come back to you tenfold in unexpected ways. Our private, charter or public schools, and HBCUs need a rich blessing, and for that blessing, we must hold on to God’s promises. I pray that my book of fund-raising strategies with one-to-one giving initiatives will be a blessing to your association. Let’s not just enjoy the book; I challenge you to put the fund-raising strategies to use.

At the close of life the question will not be how much have you got, but how much have you given; nor how much have you won, but how much have you done; not how much have you saved, but how much have you sacrificed; how much have you loved and served, not how much you were honored.

—Nathan C. Schaeffer

One of the Most Important TakeAways You Must Acquire Is the Success Formula

(You will receive an A average every time you fund-raise)

The formulas for success are

People + Giving = Healthy Successful Living

Your Organization + Helping Others = a Success Story

or

Your Organization (Fund-Raising) x Helping Others = Great Rewards

photo.JPG

The formulas above hypothesizes God’s promise to man in Luke 6:38, which reads,

Give, and it will be given to you. Good measure, pressed down, shaken together, running over, will be put into your lap. For with the measure you use it will be measured back to you.

The English Standard Version

Philippians 4:13: I can do all things through Christ which strengthened me.

King James Bible

The greatest rebounder in the world is God.

Christ will catch you when you fall and you’ll win.

—Preston S. Walker

March 17, 2015

Educational Institutions and Nonprofit Associations across America

Attn: Private and Public Schools, Nonprofit Organizations, Universities, HBCUs

411—Fund-Raising 4 the World Road

Anywhere Fund-Raiser Help Is Needed, United States of America

Dear Heartbeat of America:

My name is Preston Walker III, and I am deeply concerned about the current plight of our inner-city schools and historically black colleges and universities (HBCUs). I am writing to call your attention to over $472 million in comprehensive fund-raising strategies that I have developed with the goal of rebounding Morris Brown College, other HBCUs, nonprofit organizations, and private schools from their current overwhelming debt levels. A major component of the attached comprehensive fund-raising initiative is to elicit the influence and affiliation of prominent black actors, actresses, foundations, supporting businesses, and nonprofit organizations to help leverage the debt without placing any funds under the control of the college’s or organization’s existing administration. The objective is to incorporate the Campus Angel Program, and one-to-one giving fund-raising strategies that are detailed in this book. A campus angel is a prominent individual or organization that helps restore Morris Brown College, HBCUs, or any nonprofit organization and institution by adopting a building on campus to rehabilitate by donating money, products, much-needed resources, and service.

The major tenet of my book attached with comprehensive strategy includes

1. Multiple humanitarian fund-raising initiatives that enlist actors/actresses, corporations, entertainers, nonprofit organizations, television and radio personalities, public figures, athletes, and the community at large.

2. A plan to establish learning centers on each HBCU campus to provide the communities with reading reinforcement programs for children and adults. This program will be established to help combat the reading illiteracy of children in third grade and below to incorporate technology exposure for computer literacy and to add multisensory educational strategies for citizens with learning difficulties and health awareness programs to educate our people on how to prevent or live with heart disease, hypertension, and diabetes. Most of our communities do not understand the importance of living healthy and the problems facing health. The strategy for providing a learning center will also include educational seminars on understanding the importance of voter registration and legislative reform. The purpose would be to explain and encourage Americans to stay involved in the voting process.

3. Initiatives by our HBCUs to help the homeless population, displaced women and children, and disabled veterans through provision of shelter and education.

4. Innovative ways to use amusement parks, applications, technology, television, and smartphones to help raise funds for disadvantaged groups in America, nonprofit organizations, and charity research.

The goal is to solicit foster/unsheltered teens, homeless teenagers, and single teenage parents, displaced women and children, and disabled veterans to attend our struggling HBCUs. By doing this, we can increase our enrollment in our colleges and universities, which will in turn soften our debts as well as provide a structured system to aid these disadvantaged groups with receiving a fine education that will change the course of their lives. This is an excellent opportunity to better the lives of these individuals by training, mentoring, educating, and nurturing them into an excellent career.

This book seeks to encourage the American youth to aspire to be whatever their desires demand. The methodology approach in Sure Up Your Funds is determined to launch a national effort to promote equitable educational and career opportunities for all Americans by fighting for a financial breakthrough for our struggling HBCUs, nonprofit organizations and charities, churches, day cares, and public and private schools. The Campus Angel Program developed to assist Morris Brown College and other struggling HBCUs, and nonprofit organizations and institutions is an initiative created to promote better education, economic empowerment, healthy communities, and voter reform. I believe its objectives copiously serve to redeem the soul of America in tune with the goals and objectives of the educational system and legacy of all HBCUs. Sure Up Your Funds: Fund-Raising Initiative Strategies truly exemplifies the plan of action needed by all nonprofit organizations and HBCUs today. The Sure Up Your Funds book highlighting the Morris Brown initiative is not only a plan of action but also a blueprint. Use the plans and make marks in this book to help strategize fund-raising initiatives for your organization. It’s your workbook.

Coming from finance and an accounting background, I feel that I am transforming on the heels of God’s grace a new destiny as an activist in my youth by developing initiatives to help save battered women and disabled veterans, improve poverty in our communities, aid nonprofit organizations, and assist public or private schools and struggling HBCUs. The education and jobs they afford and the hope they provide to American people are priceless; because of this, they must remain afloat. The Morris Brown initiative highlighted in the book is one of several plans intended to help facilitate a much-needed change for the betterment of our communities.

Respectfully, I am requesting all educational systems and nonprofit organizations across the entire United States of America be the backbone and support this important initiative to save our churches, public schools, private school, nonprofit organizations, and HBCUs. Together we can bring actors and actresses, corporations and small businesses, youth foundations or charities, private schools, nonprofit organizations (their sponsors and supporting businesses), and churches together to help save the historical Morris Brown College and other struggling HBCUs.

Utilizing the smaller HBCU’s institutional structure to help all races by using the dormitories for shelter, its educational structure for learning and development, its resources for food and safety, and certified staff members, professors, and teachers to help mentor and educate displaced women and children, degenerate, disabled veterans, and pregnant teens makes the Title VII initiative plan found in the book valuable and worthwhile to America.

Having the opportunity to provide strategies to help save your schools or organization has been my desire. However, the strategic plans outlined in this book cannot be successful without your energy, additional insight into strategic plans, and enlisted influence. So I ask that your organization allow me to partner with you by sharing ideas and initiatives that can help your association realize its goals. By forming this partnering effort to help save our historically black colleges and the homeless in our communities, to save jobs, and to rejuvenate Morris Brown, we are aiding the communities and ourselves. It will bring jobs to our communities, which is important to live. I believe wholeheartedly in the possibility of embracing the message conveyed by Dr. Martin Luther King Jr.: We shall overcome. We did it then, and we are certainly a people that can overcome our mountains of today. I seek to encourage America’s youth to aspire to be whatever their desires demand. It’s my desire to be instrumental through Christ Jesus to help improve the problems experienced in our HBCUs, particularly Morris Brown College and our private or church school systems in our communities.

In closing, I am requesting that American businesses, organizations, and helpers be instrumental as we unify to rebound historical institutions. I have written this book with a willingness to lead where necessary in this movement, which is essential and extremely critical at this time. We don’t want to lose both legacy and education.

The goal is to return the college and jobs back to its community, educate Americans from all nationalities, establish reading centers, and enhance the existing Morris Brown and other HBCU’s curriculum with fast-track courses for starting small businesses that would help empower the community in which it dwells. Together we can initiate a historical moment and save Morris Brown and other private schools and HBCUs. I am respectfully requesting that people that purchase this book will use it. Where the names of other colleges, nonprofit organizations, or schools appear in the book, please cross it out or mark it and place the name of your organization or school instead. This is your workbook toward your organization’s success at suring up its funds. The fund-raiser strategies established were developed for you.

Should you have any questions, you may contact me at my website or via e-mail at [e-mail]. I look forward to hearing your success stories.

Thank you for listening and supporting this important initiative.

Kindest regards,

Preston S. Walker III

PS Please see the message below from the American Association of University Professors. Also attached is the consortium plan designed to achieve over $250 million for black colleges and universities. The goal is to unite in this initiative to save our educational programs.

HBCUs endowments are smaller than those of their historically white counterparts for a variety of reasons. These institutions, throughout their history, have received less funding than other colleges and universities from state and federal governments, foundations, and corporations; historically white institutions have received substantially more money even when size is taken into account. In addition, alumni giving, critical to building endowments, has been, and continues to be, lower on average than at historically white institutions. These lower rates result in part from African Americans’ historic lack of access to wealth, which stems from systemic forms or racism throughout US history. Nonetheless, some HBCUs need to take more responsibility for fund-raising.

—Marybeth Gasman,

Associate Professor of Higher Education

in the Graduate School of Education

at the University of Pennsylvania

"Don’t wait for the perfect moment.

Take the moment and make it perfect."

The Campus Angel Program: A Morris Brown College Fund-Raising and Restructuring Initiative

A BLUEPRINT FOR INSTITUTIONS TO FOLLOW

Morris Brown College has been struggling to keep its doors open. Serving just thirty-five students, the HBCU has seen much better days. Morris Brown College recently sold buildings that once belonged to the college. One of the buildings included in the sell is actually a historical building and a national landmark. This is proof that fund-raising is important for institutions.

Campus angel is a prominent individual, company, or organization that helps restore Morris Brown College for the Fresh Start Program. The campus angel will help leverage the debt of the institution by adopting a building on Morris Brown campus to rehab, providing the money, products, service, and materials to the institution. The funds for the Campus Angel Program are allocated directly to the project and are not handled by the college’s administration.

"To solve a complex financial problem,

fund-raise your way innovatively out from under the debt."

—Preston Walker

The Morris Brown College Angel Program by Preston S. Walker III

Establishment note

Morris Brown College was founded by former slaves affiliated with the African Methodist Episcopal Church. The initiatives to establish the college began with a resolution passed by the North Georgia Annual Conference of the AME Church on January 5, 1881, calling for the establishment in Atlanta of an institution for the moral, spiritual, and intellectual growth of Negro boys and girls. The school formally opened its doors on October 15, 1885, with 107 students and nine teachers. Morris Brown was the first educational institution in Georgia under sole African American patronage. For more than a century, the college enrolled many students from poor backgrounds, large numbers of whom returned to their hometowns as teachers.

Create Angels of Legacy (a preservation program to restore the historical campus of Morris Brown College)

Administration Building

The vision is to request that Tom Joyner, of The Tom Joyner Morning Show, aid Morris Brown College with raising the amount of funds required and/or needed to operate the Morris Brown Administrative Building. It is also ideal that the College of Morris Brown request that Mr. Joyner donate through fund-raising and include the amounts necessary for cleaning and painting the interior walls and offices of the school’s historical administrative building. The amount of funds used to rehab the school’s building will be managed by the trustees of the Joyner Fund until the project is fully completed on the building. Also, for recognition, the college will agree to place a bust of Mr. Joyner in the lobby of the administration building as a permanent thank-you to remain on the campus grounds forever along with having Mr. Joyner’s name engraved on the wall of the building as a token of love for strategically helping Morris Brown College out of financial ruin. The college will give Mr. Joyner the option of having his bust placed inside or near the entrance outside the administrative building. (The bust of Mr. Joyner will represent him as a campus angel who helped preserve the historical foundation of Morris Brown College.)

Over the years, Mr. Joyner has been extremely instrumental in helping students desiring to attend historically black colleges and universities find the funding. It would be equally appropriate and an honor to highlight his excellent works on behalf of our youth on the historically black campus of Morris Brown College. It would be a perfect start to forming a relationship with the largest radio voice in the black community.

New proposed name: The Tom Joyner Angel of Legacy Administration Building

Fountain Hall

The Fountain Hall of Morris Brown College was once called Stone Hall up until 1929. Fountain Hall was built in 1882 and operated as the administration building for Atlanta University. The school opened its doors in 1869 on a campus consisting of approximately fifty acres of land. It was in 1929 that Atlanta University united with Morehouse College and Spellman College to form the Atlantic University Center affiliation. Morehouse and Spellman continued to offer undergraduate degrees, while Atlanta University became the graduate school for the other two colleges. Stone Hall was leased to Morris Brown College, which changed the name of the building to Fountain Hall. Fountain Hall is one of the few remaining buildings designed by Atlanta architect Gottfried L. Norman. Opened in 1892, this Romanesque Revival building is one of the few remaining buildings designed by Atlanta architect Gottfried L Norman. Fountain Hall served as an administration building for Morris Brown College and was designated a national historical landmark in 1974 (http://www.preserveatlanta.com/endangered07_09.html). This historic building is also famous for being in the 2007 film Stomp the Yard. Fountain Hall is currently being used by the college as a classroom and meeting room.

It is idyllic that we request the assistance of Bill Cosby and all his affiliates, including friends, colleagues, corporate businesses, and associates, to help with raising the funds needed to bring the Fountain Hall Building up to operational status for the teaching of the Morris Brown students. The college will honor Mr. Cosby by adding to the lobby of the national historical Fountain Hall Building a bust of Mr. Bill Cosby to remain on the grounds of the college campus permanently. It will be ideal to have Mr. Cosby’s name engraved on the building. If it’s too difficult having Mr. Cosby’s name engraved in the wall of the historical Stone Hall Building, then it would be rearranged to have the name engraved in the concrete porch of the building. Mr. Cosby will have the choice of having his bust placed in the front of the building’s walkway outside or in the lobby. (The bust of the fund-raisers will permanently represent them on campus as campus angels who preserved the history and respect of the Morris Brown institution.) The trustees of Mr. Cosby will be able to manage the funds themselves to ensure that the building and services required have been provided.

To complete the vision, the building will have a section of Cosby paraphernalia. The Fountain Hall would be renamed to include Mr. Cosby’s name as well as the name of the corporation responsible for providing the institution a large donation. Mr. Cosby would go down in history as a campus angel for the Morris Brown College.

New proposed name of the building: The Fountain Hall–Bill Cosby Angel of Legacy Building

Jordan Hall

On March 3, 2009, Morris Brown acknowledged foreclosure on Fredrick Douglass Jordan Hall, a classroom building that also housed Ruth Hodges Art Gallery. The building was used to secure a $13.1 million bond issuance in 1996. Chairman of the board of trustees, Bishop William DeVeaux, told reporters that the foreclosure on Jordan Hall allows Morris Brown to stay alive to fight another day. I wish we were able to come together as one to help take this part of the school’s campus life back. It is a big part of the Morris Brown College history.

Create the Bryant Gumble, Oprah Winfrey, Cicely Tyson, and Perry School of Fine Arts, Film, and Network Communications Program (dedicated to the school by Gumble, Winfrey, Tyson, and Perry). It should be the institution’s goal to implement a two-year program offering an associate degree in arts, film, or network Communication. It would be to the institution’s strength to establish a relationship with a large well-known college with a four-year degree program in the art of communication/journalism for Morris Brown College to send its students pursuing a four-year degree in the field of the art of communication/journalism. The institution could easily form an affiliation with one of the large universities of Atlanta, Georgia, such as Georgia Tech and/or Georgia State University. In addition, the University of Memphis has a top-ranking program in the College of Communication and Fine Arts, Journalism, Public Relations as an on-campus and online program, which would be an excellent opportunity for Morris Brown College on several fronts. Morris Brown College could easily develop a computer lab where the four-year classes from the University of Memphis are administered to the students interested in pursuing a four-year degree. An additional fee could be charged to cover the courses being proctored by Morris Brown staff. The University of Memphis–College of Communication is highly recommended because of the following credentials its journalism school has. Below are some of those advantages:

• Its College of Communication and Fine Arts, Journalism Department offers bachelor of arts in journalism and public relations as an online degree program.

• The journalism programs are accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).

• The University of Memphis is fully accredited by the Commission of Colleges of the Southern Association of Colleges and Schools.

• The College of Morris Brown faculty and staff would be able to proctor its students enrolled in the University of Memphis extended program from the campus of Morris Brown College.

• Oglethorpe University would be an excellent college for Morris Brown to form an affiliation with. The Atlanta University offers a liberal arts program as well.

The aim is to solicit the help of Bryant Gumble, Oprah Winfrey, Cicely Tyson, and Tyler Perry to help buy back the old Frederick Douglass Jordan Hall Building. For their help and support, the College of Morris Brown will rename the building the Frederick Douglass, Jordan Hall of Gumble, Winfrey, Tyson, and Perry Legacy of Fine Arts, Film, and Network Communications Building.

The objective is to ask the campus angels (Gumble, Winfrey, Tyson, and Perry) to coauthor a book in communications highlighting some of their case studies, live experiences, expertise, and other mental notes to be part of the school’s fine arts, film, and network communication program. We want the greats to donate a book to the school.

It is the vision to have some of their greatest accomplishments displayed in the main hall of the building to assist with encouraging the Morris Brown student to press on toward reaching their goals in life through the means of furthering their education.

A bust of the individuals will be placed in a main area of the building honoring their legacies to the institution… Their legacy will live on in the history of Morris Brown as something more than just donors or investors. Their names will live on as campus angels who not only helped save the campus of Morris Brown College but also served as leaders who were instrumental in preserving the Morris Brown tradition by adding onto the college’s legacy their own legacy of coming together to maintain the education, hope, and dreams offered by the institution in support of our young people and their individual futures.

I will ask that the campus angels will come and lecture to the students of Morris Brown and suggest also that they have several of their colleagues visit the program to lecture to our students.

New proposed name of the building: The Jordan Hall, Gumble, Winfrey, Tyson, and Terry Angel of Legacy Building

Oglethorpe Hall

In 1733, James Edward Oglethorpe founded the state of Georgia and, in so doing, sowed the seeds of international interest to this area. The interest triggered international trade that would help our state become the global economic center that it is today. To remain competitive in the new economy, Georgia organizations must continually target excellence. Morris Brown College must continue to target excellence in order to be an influence on its students. Many colleges and institutions throughout the state have used the Georgia Oglethorpe Criteria for Performance Excellence as a management model and have recognized great benefits. Achievement of the Georgia Oglethorpe Award is a true recognition of both a successful organization and a successful state. Although the College of Morris Brown has yet to receive the Georgia Oglethorpe Award, one of its buildings first to approach on the campus has been named after the founder of the state of Georgia in recognition of his greatness. We have greatness too as an institution, and our legacy as Morris Brown College, a successful black institution designed to help poor students obtain morals and spirit through the means of education, must go on. The College of Morris Brown once had an enrollment of 2,500 students. It is now our goal to enroll three thousand or more. We want to continue the success by requesting Mr. Kenneth Irvine Chenault to assist us with raising the funds necessary to rehab the Oglethorpe Building and the grounds surrounding the structure. Mr. Chenault, pronounced in French as eno, is the chairman and CEO of American Express since 2001. He is the third African American CEO of a Fortune 500 company. He graduated from Harvard University. The plan is to see if Mr. Kenneth Chenault would help rehab the Oglethorpe Building and the grounds surrounding it. In return, the College of Morris Brown will honor Mr. Kenneth Irvine Chenault by renaming the building after him. The Oglethorpe Building will be called the Oglethorpe Kenneth I. Chenault Angel of Legacy Building. Mr. Chenault of American Express will be campus angel number six. It will be great to form alliances with businesses such as American Express for internship purposes (sponsored by American Express). The college will dedicate a bust to Mr. Kenneth Irvine Chenault.

Note: Establishing such a mutually beneficial relationship with American Express will also serve to secure and maintain a source of corporate donations to Morris Brown College.

New proposed name of the building: The Oglethorpe Hall–Kenneth Irvine Chenault Angel of Legacy Building

Gaines Hall

Gaines Hall of Morris Brown College is a historical residential building that can house one hundred students on campus. It is the oldest structure on the Morris Brown College campus and has been designated a historical site. Gaines Hall is a four-story facility, which is constructed of red brick with red stone and brick trim. The building features a two-story western meeting room lounge. Gaines Hall is approximately 25,900 square feet. "Constructed in 1869, the Italianate building was designed by William H. Parkins, the first architect to practice after the civil war. It is a contributing structure in the Atlanta University Center District listed in the National Register of Historical Places (http://www.preserveatlanta.com/endangered07_09.html).

The objective is to have Irving Magic Johnson and a group of his colleagues and sponsors complete the renovation of the Gaines Hall Building. The strategy is to have the famous icon assist with contacting some of his sponsors to complete the renovation of the dormitory to live in standards. We will also need the maintenance of the parking lots surrounding the building taken care of. Specific renovation will be required under this preservation program in order to have this building complete and ready for residence. The specifics will be to rehab the inside and parking lot of the entire building. Developed in 1869, Gaines Hall is one of the oldest buildings in Atlanta, Georgia. Morris Brown College has two of the oldest structures in the Atlanta, Georgia, area. It would be an honor to have the building renamed the Gaines Hall–Irving Magic Johnson Angel of Legacy Residence. The lobby of the dormitory will highlight some of Irving Magic Johnson’s greatest accomplishments. A bust of the famous basketball player will also be erected there. It is ideal that for every corporation that donates the funds for the rehabilitating of the building on behalf of the campus angels, a section of the lobby will be given to them for an introduction of their products, new and old. The corporation will be able to advertise its goods and/or services on the campus of Morris Brown to all its community students. The school will also form an alliance with that organization, allowing its students to intern at the corporation of business for a certain number of hours per year solely for the students’ experience in that area versus receiving a weekly or monthly check.

New proposed name of the building: The Gaines Hall–Irving Magic Johnson Angel of Legacy Residence

Furber Cottage

Morris Brown is also Atlanta’s oldest institution of higher learning. It’s the oldest individual campus in the Atlanta University Complex belonging to Morris Brown College since 1932. Furber Cottage is a part of the Morris Brown College Campus. Furber Cottage is a neo-Georgian two-story structure. It was built in 1899 as a model home for economic classes. It is a contributing structure in the Atlanta University Center District and is listed in the National Register of Historic Places (http://www.preserveatlanta.com/endangered07_09.html).

In July 2009, Xerox Corporation named Mrs. Ursula Burns as its new chief executive officer, making her the first African American woman to run a Fortune 500 company. After beginning as a mechanical engineering summer intern at Xerox, Burns went on to work for the company in product development and planning. She climbed the ladder from a summer internship in 1980 to the CEO position. She has also been a member of the board of directors since 2007.

From 1992 through 2000, she led several business teams including the office color and fax business and office network printing business. In 2000, she was named senior vice president, Corporate Strategic Services, heading up manufacturing and supply chain operations.

Ms. Burns is a graduate of Polytechnic Institution of NYU. Burns also holds a master of science degree in mechanical engineering from Columbia University. She serves on several professional and community boards, including American Express, the National Center on Addiction and Substance Abuse at Columbia University, MIT, the US Olympic Committee, and the University of Rochester (thedailyvoice.com/voice/2009/05).

www.blackentrepreneurprofile.com/fortune-500-ceos

www.dailyfinance.com/2009/05/22

www.diversityinc.com/article/50

The objective is to have Mrs. Burns and the Xerox Corporation assist Morris Brown College with funding its Furber Cottage and Economic Program. The plan is to have the campus angel raise enough funds to rehab the building to operational standards and to provide the college with enough funds to run the facility for one school year. In return, the college will rename the building the Furber Cottage and Ursula Burns Angel of Legacy Building. The College of Morris Brown will agree to enter into an internship program where its students will intern with the corporation solely for educational experience. Also, Xerox will have the ability to advertise its products on the campus of Morris Brown for a large donation. We will also ask that the corporation donate new copy machines. Furber Cottage is located directly adjacent the football stadium, so it’s an excellent spot for Xerox Corporation to fly their logo. The Xerox logo could easily be positioned behind the Furber Cottage Building facing the stadium seating.

New proposed name of the building: Furber Cottage–Ursula Burns Angel of Legacy Building

History notes

The following structures located on Morris Brown campus were built in the nineteenth century and are listed in the National Register of Historical Places: Fountain Hall, Furber Cottage, and Gaines Hall.

The W. E. B. Du Bois Center for Global Studies

Morris Brown College has the W. E. B. Du Bois Center for Global Studies, which was established in commemoration of the life and work of Dr. William Edward Burghardt Du Bois. The purpose of the Du Bois Center is to encourage and facilitate scholarly research by students and faculty in the field of African American studies. The W. E. B. Du Bois Center sponsors seminars, workshops, conferences, and a speaker series to foster an intellectual exchange among students and scholars.

The Morris Brown College introduced to the Atlanta area the TRIO Program, which is a network of federally funded programs designed to strengthen the academic skills of low-income high-school students and to motivate them to pursue postsecondary educational opportunities.

Educational Talent Search

Morris Brown has the Educational Talent Search Program, which is designed to identify qualified youth with potential and encourage them to continue in, and graduate from, secondary schools and to enroll in and complete postsecondary programs. The program works cooperatively with high-school principals, guidance counselors, and community leaders in providing a broad spectrum of educational activities to participants. Educational Talent Search sponsors college-planning workshops, participates in college days activities, and disseminates college information to its participants.

Wilkes Hall and Talbot Hall

The aim for Wilkes Hall is to have the local rap artist in this area come together to assist with the rehab of Wilkes Hall. We will also request that the local artist such as Jermaine Dupree, Ludicrous, Monica, and Keyshia Cole come together to raise the funds required to rehab and maintain the Wilkes Hall.

The college will have a bust dedicated to them to be placed in the entrance of the school for all their help and assistance in bringing the buildings back to operational level. It is ideal that the entertainers will be asked to help out in other areas such as a benefit concert with Gucci Man, Young Jeezy, Drake, and Little Wayne.

The benefit concert will be held at the reopening of the institution to raise funds for the academic programs.

Special note: The strategy is to request several large five-star hotel chains to donate office, lodge, room furniture, and/or equipment for the campus dormitories. In response to the assistance from the hotel chain, Morris Brown will advertise their company’s name in the dormitory lobby. This will serve as a permanent acknowledgement to the students, alumni, faculty, and staff of Morris Brown College and beyond. It is also the plan to request office furniture to be donated by the hotel chains to be placed in the lobby of each dormitory and office space of each department on the Morris Brown College campus. It is necessary to organize a furniture drive.

Alonzo Herndon Stadium (the football/soccer stadium)

Alonzo Herndon, Home Depot—Stadium of Small Businesses and Corporations

The concept is to get Home Depot to sponsor the rehab of the Alonzo Herndon Stadium. The company will be able to fly their sign on the stadium building permanently with a large donation. It is in the plan that Morris Brown will also establish a relationship with the Home Depot Corporation for the purpose of obtaining internships. The Morris Brown student will work with the corporation by internship solely for the experience the service will bring to him or her as a student. It is in this plan that Morris Brown establishes business relationships with all those businesses that participate in the seat drive for the stadium for internship opportunities for its students. The work for free internship program will offer the pupils experience working in their field, which will serve as a credit toward their course load against the curriculum or graduating requirements.

To raise the funds to completely satisfy the past due debts of Morris Brown College, a seat drive will be incorporated. The seat drive will be designed in a way that a business will be able to purchase a seat for the Alonzo Herndon Stadium with their company name on it. There are currently sixteen thousand concrete places available for better comfortable seating. The goal of this plan will be to solicit $3,500 from a total of sixteen thousand small businesses for the available spaces. The seats will come in a common color designed purposely for the institution and will have the name, address (optional), and number of the business or corporation donating the funds. The drive will not be solely for businesses but for family and friends who would like to pool their money together to purchase a seat for the stadium as well.

The goal is to have Tom Joyner announce and broadcast the request over the radio airways for large participation. The goal will be to have sixteen thousand participate at $3,500 a chair for a total of $56 million, which will cover the past due debt of $55 million. We will arrange it so that every time a chair is purchased, it will appear on the institution’s website (the entire list of businesses and corporations that are participating), it will be announced during an on-campus recording via telephone (we will design a 1-800 number that can be dialed to hear the number of participates and our goal), and a request will be given to Tom Joyner to announce the name of the businesses on the air as they are purchased daily. It would be a special thanks message previously recorded to take all those businesses who participated in the drive publicly. It is ideal to have businesses and large corporations buy sections. For example, companies such as Jet, Ebony, O magazine, Sprint, Metro PCS, T-Mobile, Comcast, etc.

It’s in the business plan that these particular companies will be given complete sections in which a professional and very elegant sign will be displayed to designate that territory or space. The Home Depot Company would actually be the name given to the stadium suites. It is also a good strategy to have the numbered sections in the stadium named after the corporations. This is something that we can revisit while on the campus and at the stadium. The vision is to develop a payment plan for the businesses that participate.

It’s in the scope of this business concept to develop and established the world’s first minority football player museum. The idea behind establishing the museum would be for several NFL players to send to the college an old pair of cleats that have been autographed and signed. The college will display the paraphernalia in a case along with a card highlighting the player’s history and greatest accomplishments as an NFL professional. We will ask a couple of retired legends to support the museum efforts as well. The goal is to request leaders in the NFL such as Tony Dungy, Ray Lewis, Deion Sanders, Emmitt Smith, Doug Williams, Michael Vick, Donovan McNabb, Cam Newton, etc., to put together a group of guys that will be willing to sponsor (if not the NFL), putting Astroturf in the stadium with the school’s logo. We will also ask the players to purchase new football uniforms and cleats for the Morris Brown football team. The aim to establish an African American minority museum of sports will enhance and/or compound on the rich history of the school. It is ideal that a closed-in building is built at the entrance of the Alonzo Herndon Stadium. The closed-in portion of the entrance will serve as a safe place to display all the material donated to be displayed in the college museum. It is part of this strategy to request from Home Depot the financial assistance needed to establish the museum. We will ask several NFL players to donate a personal item to help get the museum up and going.

The businesses and corporations will be able to fly their flags all around the outside of stadium. The flags will encompass the stadium completely. The other alternative will be for the businesses to fly their flags and present advertisement on the wall of the hallways of the stadiums where pedestrians will be able to peruse on the way to their seats.

Start a tradition where the student seeking an internship will physically walk the stands of the stadium to select the business and/or corporation he or she is interested in interning with that quarter.

Request the businesses participating in the seat drive to also participate in the coupon book that will be sold to friends, family, and alumni as a fund-raiser. The coupon book will highlight coupons from their businesses for using their services. It is in the plan to encourage chapters from around the world to purchase a seat as well (Omega, Delta, AKA, Sigma, etc.)

See if the NFL will sponsor rehabbing the college stadium and buying the flags. It is the goal to see if the entire development can be part of a production for each building and the facilities.

Future events

Tom Joyner college reunion (It’s a family affair) fund-raiser

Six- to eight-team football tournament fund-raiser

HBCU all-star football game against Georgia State University fund-raiser

Peewee football championship and tournament fund-raiser

Movie on the lawn with Ludacris as a fund-raiser or with some different actor or famous professional

Morris Brown College benefit concert featuring all the latest rappers and artists fund-raiser

East versus West all-star band jam or an all-star band challenge fund-raiser

The proposed vision will be to start the first national black college to have a minority sports museum on the campus of the college. The objective would be to adjoin a space onto the existing structure of the stadium to be called the minority museum for all pro stars and athletes. The space will house the memorabilia and the paraphernalia of the pro athletes. The aim is to have the athlete donate a piece of clothing to the school to be placed in the museum along with a special note typed or handwritten to the school.

Fund-raiser for the football stadium part 2

Currently, the football stadium on the campus of Morris Brown College is not functional. The plan is to contact Coach Tony Dungy of the Championship Indianapolis Colts to see if he can rally some NFL players and the NFL Corporation to putting the finances together to purchase Astroturf for the field and to repair the damage that surrounds the overall stadium.

New proposed name of the building: Alonzo Herndon, Home Depot–Stadium of Small Businesses and Corporations

Hickman Center

Hickman is the Morris Brown Student Center. It is part of the plan to request that Whoopi Goldberg and Denzel Washington be the campus angels in that area of the grounds to assist with rehabbing the student center to bring it up to date. The area will be renamed the Hickman, Goldberg, and Washington Student Center. We will ask the campus angels to donate some personal paraphernalia to the school with their personal signature on it. The items will be placed in a glass casing for safety. Mrs. Whoopi Goldberg and Denzel Washington will be a part of the campus history permanently as campus angels.

New proposed name of the building: The Hickman, Goldberg, and Washington Angels of Legacy Student Center

Griffin Hightower (the Psychology Department)

Microsoft Complex

YWCA Phyllis Wheatley

Phyllis Wheatley was the first published African American poet and first African American woman whose writings were published. Phyllis Wheatley was born in Gambia, Senegal. She was made a slave at the age of seven. She was purchased by the Wheatley family of Boston, who taught her to read and write and helped encourage her poetry. The Phyllis Wheatley YWCA is located near the Morris Brown campus. It has various educational programs focused on creating opportunities for the low-income people. We will ask Jackie Joyner and Dominique Dawson to donate to Morris Brown College personal paraphernalia that can be displayed in the YWCA center. A bust will be put on display for her efforts of being a Morris Brown campus angel.

New proposed name of the building: The YMCA Phyllis Wheatley, Jackie Joyner Dominique Dawson