Business Marketing 101: How to Generate Big Revenue Without A Big Budget

By Alysia S. Rodgers

The intention of the book is to guide the reader from chapter to chapter to be able to study marketing. One can pull their pen and paper out, and write down situations as they read to apply into their real world life. Every chapter has meaning, and every tip can be used as a viable way that a person can take their marketing experience, apply it to their business, and obtain results. It is dedicated to those who love to learn, and want to understand marketing at the core of what it is. It is a course, the pages have intent, are thoughtful to the reader, and speak to those who read the book.

• Language: English
• Publisher: BookBaby
• Release date: Jun 4, 2021
• ISBN: 9781098385309

Book preview

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Business Marketing 101

How to Generate Big Revenue without a Big Budget

ISBN 978-1-6780-9738-7

eISBN: 978-1-0983-8530-9

Copyright © 2021 by Alysia Rodgers.

All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews.

Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and their hard work by doing this.

For information contact:

Alysia Rodgers at [e-mail]

Written by Alysia Rodgers

Illustrated by Mel Mitchell

Printed in the United States of America

First Edition

First Edition: March 2021

Contents

ACKNOWLEDGMENTS

INTRODUCTION

Chapter 1: The Complexities of Modern-Day Marketing

Chapter 2: Identifying Your Target Market

Chapter 3: Figuring Out Your Business Niche

Chapter 4: The Marketing Concepts and How to Leverage Them

Chapter 5: Developing a Sound Strategy

Chapter 6: Getting Your Marketing Tasks Organized

Chapter 7: The Devil is in the Copywriting Detail

Chapter 8: Using Analytics to Measure your Success

SUMMARY OF CONCEPTS

IMAGERY CREDITS

If you’re tired of having to go through heaps of information and tons of suggested marketing tactics in a bid to generate the revenue that you know your business is capable of generating, then you’re in the right place. It is my hope that this guide is studied, and used while people apply the tactics in every chapter so they can be rewarded for the hard work they put into their businesses on a daily basis.

My name is Alysia Rodgers and I have spent the last six years in the Business Services Industry.

I’ve witnessed businesses throw money away and go bust unnecessarily. More often than not, those businesses could have been saved by utilizing some simple marketing solutions. The problem that many of them faced is that they either didn’t have the budget