Scale Your Business Like a Medical Mogul: 28 Strategies to Build Your Following, Fortune, & Freedom

By Dr. Draion Burch

More and more, doctors are moving beyond the clinic and hospital walls and finding new ways to utilize their gifts. Rather than exhausting themselves by working long hours under constant stress, they’re starting their own businesses, working as consultants, reaching out to more people over the internet rather than face-to-face, and more. B

• Language: English
• Publisher: Purposely Created Publishing Group
• Release date: Apr 17, 2019
• ISBN: 9781644840764

Book preview

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Dr. Drai

& 27 Medical Moguls Mastermind Members

SCALE YOUR BUSINESS LIKE A MEDICAL MOGUL

Published by Purposely Created Publishing Group™

Copyright © 2019 Draion Burch

All rights reserved. No part of this book may be reproduced, distributed or transmitted in any form by any means, graphic, electronic, or mechanical, including photocopy, recording, taping, or by any information storage or retrieval system, without permission in writing from the publisher, except in the case of reprints in the context of reviews, quotes, or references.

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Dedication

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This book is dedicated to the students of the inaugural class of the Medical Moguls Mastermind. You are my why. I am so proud of each one of you. I’m honored that you chose me to be the business coach to help you scale your money-making medical mogul business. You continue to walk in your purpose. You continue to create more profit than imaginable. You continue to have the time of your lives. Now that’s freedom.

I heart you! #MMM19.

xoxo,

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Table of Contents

Introduction

Chapter 1: What Is a Tribe and Why Do You Need One?

Meet Dr. Draion Burch

Chapter 2: Tell Your True Story

Meet Dr. Anila Ricks-Cord

Chapter 3: Be a Brand Ambassador

Meet Dr. Candrice Heath

Chapter 4: Be an International DJ

Meet Dr. Cwanza Pinckney

Chapter 5: Build a Great Reputation in Telemedicine

Meet Dr. Cyntrell Crawford

Chapter 6: Be a Commercial Star

Meet Dr. Dawn Brown

Chapter 7: Be an On-Air Expert

Meet Dr. Dina Strachan

Chapter 8: Build Great Relationships

Meet Dr. Donna Hamilton

Chapter 9: Be on Instagram

Meet Dr. Goldie Winge

Chapter 10: Post Daily on Facebook

Meet Dr. Jamie Hardy

Chapter 11: Leverage Your Book

Meet Dr. Jarret Patton

Chapter 12: Be a Reality Star

Meet Dr. Jarrett Manning

Chapter 13: Focus on a Common Interest

Meet Dr. Ankrehah Johnson

Chapter 14: Solve a Common Problem

Meet Dr. Lakeisha Richardson

Chapter 15: Be a Strategic Networker

Meet Dr. Leesha Ellis-Cox

Chapter 16: Build a Great Reputation for Your Practice

Meet Dr. Mia Cowan

Chapter 17: Find Your Unique Voice Online

Meet Dr. Michelle Clay

Chapter 18: Be a Repeat Radio Guest

Meet Dr. Nicole Edwards

Chapter 19: Leverage Your Logic

Meet Dr. Nicole Washington

Chapter 20: Create a Podcast

Meet Dr. Nii Darko

Chapter 21: Build Great Online Connections

Meet Dr. Samm Pryce

Chapter 22: Leverage Your Expertise on Stage

Meet Dr. Sasha Noe

Chapter 23: Host a Virtual Event

Meet Dr. Shanicka Scarbrough

Chapter 24: Master Your Messaging

Meet Dr. Stephanie Burgos

Chapter 25: Create Your Own Work Blog

Meet Dr. Stephanie Freeman

Chapter 26: Give Away Samples of Your Product

Meet Dr. Tracee Short

Chapter 27: Do a Facebook Livestream

Meet Dr. Wallisa Vaughn

Chapter 28: Perfect the Simultaneous Broadcast

Meet Dr. Zarinah Hud

Thank You

Introduction

Are you a doctor who wants to monetize your medical degree beyond the hospital walls? Are you a doctor who wants to scale your business to seven figures and beyond? Are you a doctor who wants to have more freedom with your time? If you answered YES to any of these questions, then you are in the right place to learn from the twenty-eight members of the Medical Moguls Mastermind. But before we learn more about masterminding, let me introduce myself.

I’m Dr. Drai, dean of Medical Moguls. I coach doctors who are stuck, stressed-out, and overwhelmed, helping them to scale profitable businesses based off of their purpose so they can maximize their revenue in half the time. Doctors, it’s time for you to live in your purpose, create more profit, and have the freedom of time that you deserve. Remember this simple equation from physics class? Mass × Velocity = Momentum. Here, you are the mass. Dr. Drai is the velocity. While you are here at Medical Moguls, together we can’t be stopped!

What is a Medical Mogul, you ask? A Medical Mogul is a business-savvy doctor who replaces their hospital income by exchanging their gifts and passions for profit. Freedom from being in the traditional hospital business setting creates lucrative revenue streams that move you beyond the exam room, going from helping only one-to-one to serving one-to-many. Basically, a Medical Mogul is a doctor who can do and heal more in less time.

So . . . what is the Medical Moguls Mastermind? It’s a group of high-level physicians in business who come together to collaborate on projects, evaluate and critique each other’s work, and continue to learn and improve their business skills in order to build their following, fortune, and freedom. The mastermind was created because I know how valuable it has been for my business to have continuing support from mentors, coaches, and mastermind groups. I want my students to have the same opportunities for their businesses as I had. The Medical Moguls Mastermind is the incubator for doctors to give birth to new ideas, to create strategic partnerships, and to scale their purpose-driven businesses.

It all starts with your purpose. . . . Purpose is a phenomenon that can change your life almost immediately. That is, when you find it. But many doctors have no idea how to find their purpose. And that’s where I come in. You see, before I became a Medical Mogul, I was frustrated, stressed to the max, and missing out on the precious moments of my life. Yes, I was a doctor who was supposed to be living the dream, but I was unhappy, day in and day out . . . that is, until I found my purpose and discovered how to turn it into profits. Now, let us guide you to yours. Once you find your purpose, profit and freedom of time will come.

Now, for the kicker that may surprise you: People will pay big bucks for information. Notice that I said information—not a diagnosis, a care regiment, or a prescription—just good ol’ information. And you, my dear, are a walking encyclopedia. When you become a Medical Mogul, you set your own schedule and get paid for your genius—without pulling all-nighters at the hospital or clocking in every day at the clinic. This means no more looking from the outside in as your single friends spend two or three nights a week hanging out and having fun while you’re stuck on call. No more spending your entire vacation answering calls from the office. And no more wasting the prime years of your life working a backbreaking schedule that leaves little to no time for starting or growing your family, hanging out with friends, or simply kicking back to enjoy your fabulous life. Now, lucky for you, this book is here to help you step into your new life of freedom. Are you ready to learn from twenty-eight Medical Moguls who have twenty-eight strategies? But they all have one common goal of scaling their businesses. Remember to keep your eyes and heart wide open and, most of all, to enjoy the ride. Welcome to Scale Your Business Like a Medical Mogul: 28 Strategies to Build Your Following, Fortune, & Freedom.

Chapter 1: What Is a Tribe and Why Do You Need One?

Meet Dr. Draion Burch

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Doctors, you can’t be a successful businessperson by yourself. Don’t be a Lone Ranger. This is so true. I see many people fail in business because they want to build, scale, and grow their businesses by themselves. You need three groups of people in your life to succeed in business: a team, followers, and a tribe. Let’s take a deep dive into the tribe.

Simply put, a tribe, a.k.a. a mastermind, is a group of like-minded individuals who you can exchange ideas with and create partnerships with and who can hold you accountable. So, why have a tribe? Accountability steers action. Winners take imperfect action. Losers take the time to create a prefect plan. Action =