Writer 2.0: How to earn money writing books to sell them online

By Stefano Calicchio

After days and nights of work, you finally finished your book! You have sacrificed your time, your interests, but this effort is rewarded by finding a small masterpiece in your hands. And now? Find out how you can respond to your literary efforts with the first manual to have explained to the general public the techniques and strategies of publishing marketing. This guide tells you how to plan the many aspects of book promotion; from press releases to online reviews, from agenda setting to sending your press kit to journalists. If you are an emerging writer, how much does it cost you not to have read this guide in terms of lost sales? Stop wasting time and start promoting your book online now.

• Language: English
• Publisher: Stefano Calicchio
• Release date: Oct 20, 2020
• ISBN: 9791220210096

Book preview

reserved.

Introduction

Writing a book to promote it online can be one of the most interesting and rewarding activities of your life. Millions of people around the world are already constantly earning through royalties and copyrights from a publication.

Earning by writing means receiving a flow of money not linked to an hourly wage, an income that can free you from the monotony of fixed salary and the dissatisfaction that comes with it.

But if it is true that writing a successful book is so rewarding, why is it not a path followed by everyone?

As in many other activities, achieving success in the writing and publishing market is never the result of chance, but the consequence of important know-how. A set of knowledge and experience that is well applied only by a few and that those few usually do not spread. By reading this guide, you will finally have access to these precious resources.

After days and nights of work, you finally finished your book! You have sacrificed your time and interests, but this effort is rewarded by finding your little masterpiece in your hands.

You upload it to an online trade portal or entrust it to your trusted publisher, and it is finally available for sale. Put the word of mouth between friends, contact a few friends, write to journalists and use the main advertising media offered by the network... and then what?

In most cases, everything stops!

In the course of my research on the opportunity to create this manual, I discovered the palpable need for authors to discover new ways of publicizing their work. This latent need was even revealed by some who have published their book through a major traditional publisher, which should offer great promotional support to the publication.

In reality, even in the traditional publishing sector, the best resources are dedicated to a few publications, i.e. those titles that are more likely to sell on the market.

Does this mean that only the luckiest authors have the chance to create interest around their book?

Absolutely not! This text was created to dispel this myth, and was built to offer certain results and to be understandable and applicable by any author.

Often in literary forums you will find people who have no idea how to advertise their book, how to make themselves known or what the best methods of self-promotion are.

This text aims to resolve these kinds of doubts; whoever writes it has a degree in Public Relations and Advertising, in life deals with publishing and has decided to make available to other authors their knowledge and the little secrets that make it possible to create spontaneous interest in an editorial product.

PART I: HOW TO WRITE A SUCCESSFUL BOOK

A short introductory test to the textual part

Before starting to show you how to set up the writing of your next book in a simple and effective way I would like to ask you to fill in the following questionnaire. It will help you to understand your strengths and weaknesses, as well as to become more aware of where to focus your writing work.

This test will help you to become more self-aware of your abilities and to deal more consciously with reading this manual, so that you can more easily achieve the goal of writing a book that you can feel proud of and that can provide you with financial satisfaction.

A few secrets to write well

In the premise of this book we have seen that one of the secrets to success in the publishing market is to create a quality product. To achieve this goal, the first point I will ask you to focus on is the form of writing.

In fact, even