Unavailable
Unavailable
Unavailable
Ebook500 pages5 hours
Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia
Rating: 0 out of 5 stars
()
Currently unavailable
Currently unavailable
About this ebook
Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions.
Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
Unavailable
Related to Guerrilla Marketing
Related ebooks
Civil-Military Relations in Latin America: New Analytical Perspectives Rating: 0 out of 5 stars0 ratingsA Real Job: A David Hurst Story Rating: 0 out of 5 stars0 ratingsTwitter is Not a Strategy: Rediscovering the Art of Brand Marketing Rating: 4 out of 5 stars4/5The End of Work: Why Your Passion Can Become Your Job Rating: 3 out of 5 stars3/5Insider: Gerry Bradley's Life in the IRA Rating: 2 out of 5 stars2/5Influence Warfare Volume I: A Blueprint Rating: 5 out of 5 stars5/5Heroes of the 90s: People and Money. The Modern History of Russian Capitalism Rating: 3 out of 5 stars3/5Human Terrain System: Operationally Relevant Social Science Research in Iraq and Afghanistan Rating: 0 out of 5 stars0 ratingsReaganomics in Plain and Simple English Rating: 3 out of 5 stars3/5Political Descent: Malthus, Mutualism, and the Politics of Evolution in Victorian England Rating: 0 out of 5 stars0 ratingsMasters of the Universe: Hayek, Friedman, and the Birth of Neoliberal Politics - Updated Edition Rating: 3 out of 5 stars3/5Handbook for Spies Rating: 0 out of 5 stars0 ratingsStartup Cities: Why Only a Few Cities Dominate the Global Startup Scene and What the Rest Should Do About It Rating: 0 out of 5 stars0 ratingsCyber Warfare: Its Implications on National Security Rating: 0 out of 5 stars0 ratingsTwelve Years a Slave: A True Story of Betrayal, Kidnap and Slavery Rating: 0 out of 5 stars0 ratingsHaiti's New Dictatorship: The Coup, the Earthquake and the UN Occupation Rating: 1 out of 5 stars1/5Firefighters during the Troubles: The men and women on the frontline tell their stories Rating: 0 out of 5 stars0 ratingsThe Outside Edge: How Outsiders Can Succeed in a World Made by Insiders Rating: 5 out of 5 stars5/510 Secrets to Networking Success: How to Build a Network of Super Affiliates That Endorse and Refer Your Brand In Only 90 Days Rating: 0 out of 5 stars0 ratingsEmpire Made: Two Centuries of British Influenced Globalisation Rating: 0 out of 5 stars0 ratingsAmong Enemies: Counter-Espionage for the Business Traveler Rating: 0 out of 5 stars0 ratingsNetworks of Rebellion: Explaining Insurgent Cohesion and Collapse Rating: 0 out of 5 stars0 ratingsGuerilla Warfare Readings Rating: 0 out of 5 stars0 ratingsGuerrilla Warfare: Irregular Warfare in the Twentieth Century Rating: 5 out of 5 stars5/5A Nation Unmade by War Rating: 3 out of 5 stars3/5The United States and Latin America in the 1990s: Beyond the Cold War Rating: 0 out of 5 stars0 ratingsLessons Learned From Advising And Training The Republic Of South Vietnam’s Armed Forces Rating: 0 out of 5 stars0 ratingsAge of Concrete: Housing and the Shape of Aspiration in the Capital of Mozambique Rating: 0 out of 5 stars0 ratings
Latin America History For You
Have Black Lives Ever Mattered? Rating: 4 out of 5 stars4/5The Last Days of the Incas Rating: 4 out of 5 stars4/5Che Guevara: A Revolutionary Life (Revised Edition) Rating: 4 out of 5 stars4/5Cuba (Winner of the Pulitzer Prize): An American History Rating: 4 out of 5 stars4/5Alive: The Story of the Andes Survivors Rating: 4 out of 5 stars4/5MS-13: The Making of America's Most Notorious Gang Rating: 0 out of 5 stars0 ratingsOn Power and Ideology: The Managua Lectures Rating: 5 out of 5 stars5/5A Narco History: How the United States and Mexico Jointly Created the "Mexican Drug War" Rating: 5 out of 5 stars5/5The Conquest of New Spain Rating: 4 out of 5 stars4/5Mayan Civilization: A History From Beginning to End Rating: 5 out of 5 stars5/5El Narco: Inside Mexico's Criminal Insurgency Rating: 4 out of 5 stars4/5An Aztec Herbal: The Classic Codex of 1552 Rating: 4 out of 5 stars4/5Chicano Bakes: Recipes for Mexican Pan Dulce, Tamales, and My Favorite Desserts Rating: 0 out of 5 stars0 ratingsAnglos and Mexicans in the Making of Texas, 1836–1986 Rating: 4 out of 5 stars4/5Castro: A Graphic Novel Rating: 0 out of 5 stars0 ratingsTurning the Tide: U.S. Intervention in Central America and the Struggle for Peace Rating: 4 out of 5 stars4/5Radical Women in Latin America: Left and Right Rating: 4 out of 5 stars4/5River of Darkness: Francisco Orellana and the Deadly First Voyage through the Amazon Rating: 4 out of 5 stars4/5The Puerto Rican Nation on the Move: Identities on the Island and in the United States Rating: 0 out of 5 stars0 ratingsState of War: MS-13 and El Salvador's World of Violence Rating: 0 out of 5 stars0 ratingsHavana Nocturne: How the Mob Owned Cuba…and Then Lost It to the Revolution Rating: 4 out of 5 stars4/5A Journey through Texas: Or a Saddle-Trip on the Southwestern Frontier Rating: 0 out of 5 stars0 ratingsGenesis Rating: 4 out of 5 stars4/5The Day of the Dead Drawing Book: Learn to Draw Beautifully Festive Mexican Skeleton Art Rating: 5 out of 5 stars5/5A new Compact History of Mexico Rating: 0 out of 5 stars0 ratingsConquest: Cortes, Montezuma, and the Fall of Old Mexico Rating: 5 out of 5 stars5/5Forgotten Continent: A History of the New Latin America Rating: 3 out of 5 stars3/5The Memory of Fire Trilogy: Genesis, Faces and Masks, and Century of the Wind Rating: 4 out of 5 stars4/5
Reviews for Guerrilla Marketing
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews