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Where the Truth Lies: Trust and Morality in the Business of PR, Journalism and Communications
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About this ebook
The relationship between the serious news media and the truth is under scrutiny as never before. In recent years, the BBC and the New York Times have been knocked sideways by scandals alleging exaggeration and distortion. At the same time, the influence of the PR industry continues to expand, so that no organization that is serious about communicating its message can be without a PR strategy. In a series of wide-ranging essays about public relations and journalism, this book tackles head-on issues as diverse as the public role of PR, the reportage of crises, and the role of "new" media. It also includes Julia Hobsbawm's four-point-plan to remake the relationship between PR and journalism. Contributors include John Lloyd, Simon Jenkins, Peter Oborne, Mark Borkowski, and Janine di Giovanni.
Author
Julia Hobsbawm
Julia Hobsbawm is an expert on connectedness in modern working life. A prominent entrepreneur, media commentator and international speaker for corporate audiences, she has emerged as a leading voice on the future of the workplace, Social Health and behavioural networks: how to best use social network science to enhance productivity, engagement and talent management.
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Where the Truth Lies - Julia Hobsbawm
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