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Market Entry Strategies for Russia: A comprehensive survey based on expert interviews
Market Entry Strategies for Russia: A comprehensive survey based on expert interviews
Market Entry Strategies for Russia: A comprehensive survey based on expert interviews
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Market Entry Strategies for Russia: A comprehensive survey based on expert interviews

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In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.
LanguageEnglish
Release dateJan 30, 2009
ISBN9783836614696
Market Entry Strategies for Russia: A comprehensive survey based on expert interviews

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    Market Entry Strategies for Russia - Martin Schorsch

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