Newsweek International

The global rise of Japanese monuzukuri

“Our leak testers are specifically designed to obtain the results desired by our clients, we customize each one of them so that the device meets expectations in each situation”
Tomoyuki Furuse, President, Cosmo Instruments Co., Ltd.

Toyota is synonymous with “monozukuri”, the Japanese concept of high-quality craftsmanship that was made famous in the world of business by the globe’s number one car manufacturer back in the 1990s.

Literally meaning “making things”, focuses on a profound reverence for the thing being made, high-quality, customer satisfaction and the constant pursuit of innovation. Thanks to a strict adherence to the tenets of , Toyota has long enjoyed the leading position in the global car market, where it is joined by its domestic rivals Honda and Nissan to make up the Top Five.

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