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Donor-Centered Planned Gift Marketing: (AFP Fund Development Series)
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About this ebook
A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously
Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort.
- Full of useful and proven tips you can implement for immediate results
- Offers practical tools including forms and checklists
- Includes a worksheet to help organizations calculate their planned giving potential
Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give-and give more.
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Author
Michael J. Rosen
Michael J. Rosen was among those involved in the very first days of Thurber House and he continued to serve as its literary director for twenty years. Michael is the author of some 150 other books—poetry, young-adult novels, anthologies, picture books, cookbooks—for readers of all ages. Most recently, he has published James Thurber's Collected Fables, as well as a hefty monograph, A Mile and a Half of Lines: The Art of James Thurber, that coincides with an exhibition at the Columbus Museum of Art that he’s curated in honor of the Year of Thurber (2019). He’s also an editor, ceramic artist, illustrator, and companion animal to a cattle dog named Chant. www.michaeljrosen.com
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