Jo Malone: My Story
By Jo Malone
4.5/5
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About this ebook
‘A must-read for beauty fans and budding entrepreneurs alike’ – Glamour
Jo Malone is the inspirational British businesswoman responsible for creating her globally renowned beauty business and, more recently, her new brand 'Jo Loves'. This, her first autobiography, tells in full her incredible journey from modest beginnings as a teenager, struggling with dyslexia and leaving school with no qualifications, to becoming an international brand name and one of the world's most successful entrepreneurs.
Jo's lively story explores how her fascination with smell teamed with her natural ability to create world-famous blends such as 'Lime, Basil & Mandarin', revolutionised the way we think about fragrance.
Her unique talent for pioneering innovation and originality within her field is unrivalled. Yet, despite her success, she has faced huge challenges with courage and determination, including being diagnosed with breast cancer at the age of 37 and told she only had nine months to live, and her decision to go it alone after selling the original Jo Malone brand to the Estee Lauder Corporation and walking away in 2006.
Jo's commitment and down-to-earth approach to life, work and family makes her one of the most likeable and well respected personalities in British retail and her honesty, hard work and entrepreneurial grit are an inspiration to all.
Jo Malone
Jo Malone has been described as an “English scent maverick” and the woman responsible for creating some of the world’s most-loved fragrances for her first brand, Jo Malone London. In 1999, Jo sold the business to Estée Lauder Companies and remained Creative Director until she left in 2006. In November 2011, she launched her new brand Jo Loves. Recognized for her industry expertise, Jo regularly shares her brand building experience and passion for business and creativity to audiences around the world, in addition to consumer publications, radio, and TV. She is the author of Jo Malone: My Story.
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Reviews for Jo Malone
329 ratings6 reviews
- Rating: 3 out of 5 stars3/5When the writer Phil Knight says he loved selling shoes as opposed to encyclopedias or Mutual Funds because he believed in running he had me as a fan. Throughout the book it is a recurring theme - the employees' love for running. Knight and his people wanted their work to be play. And they worked (or played) as long as it took to make the company -Nike-successful.This memoir of the founder of Nike was indeed interesting and I would recommend it as a good non-fiction book to read.
- Rating: 5 out of 5 stars5/5[Shoe Dog: A Memoir by the Creator of Nike] by Phil Knight 4.5Okay, Nike is based in Oregon, but that's such a small piece of why I loved this book. Knight is actually an AMAZING storyteller, with great wit, wonderful vocabulary and a convincing storyline. Shockingly good writing. Who knew? I had no idea that this worldwide giant of a company had such a tenuous start, but it was fascinating to hear all the trials and tribulations, the enthusiasm and dedication, the bond between the founders, not to mention foreign travel and negotiating with the Japanese, the Olympics. An awesome read-- I listened on audio, but print would work just as well. I did take a half of a point off because Knight is so brutally honest; his descriptions were almost too much for me at times. Funny in a painful way. Still, I give it an enthusiastic 4.5 stars.
- Rating: 5 out of 5 stars5/5Highly recommended. Business books and CEO memoirs aren't always, but this one's outstanding.It reads fast and is written in an approachable way as if you were sitting around with Phil Knight and he as telling you the story of how he co-founded Nike. As it is for many of us, Nike has been a household name my whole life and I've read many a case story about it in business school. I thought I knew the company and brand story, but turns out - there is much more to it to appreciate. So glad I read this and took a lot from it, both in a personal and professional sense.
- Rating: 4 out of 5 stars4/5An inspiring and fascinating memoir from the creator of Nike. Phil Knight spares no details in this in depth look about how he created the Nike empire as a young naive guy in his 20s. It was anything but smooth sailing, equal parts business and personal, this memoir touches on all the struggles the young fledgling company had in its first 2 decades. It pretty much ends in 1980 when the company went public, because that is when the company finally took off. Brilliantly narrated to convey the emotions and excitement of the Nike culture. After listening to this book I have soo much respect for Nike and its creator. I've always seen it around, it's one of the largest companies ever, but I've never appreciated how hard they worked to get to the point they are at now. Insanely inspiring, they've definitely got a new customer.
- Rating: 4 out of 5 stars4/5SHOE DOG:A Memoir by the Creator of NikePhil KnightMY RATING ⭐️⭐️⭐️⭐️▫️PUBLISHERScribner/ Simon and Schuster AudioPUBLISHEDApril 26, 2016SUMMARYIn 1962, at the age of 24, Phil Knight was contemplating his future. What about that "crazy idea" he had in college, Japanese running shoes in the US. The idea had captivated him ever since he wrote a paper for a Stanford entrepreneurial seminar. He knew that whatever he did, he wanted it to be different, purposeful and important, but most of all, he wanted it to be fun. As a runner in high school and college, he knew a little something about running shoes. To start he needed to get to Japan and pitched his idea to a manufacturer. He talked his dad into lending him money for a backpacking trip around the world. Japan was one of the stops along the way.The tall, skinny, shy kid from Oregon did it. He made it to Japan, He found a manufacturer, and pitched his idea of importing high-quality, low-cost running shoes to the US. The manufacturer agreed Knight could be the West Coast distributor for Tiger shoes. And so, the intriguing story of what would become NIKE begins.Phil Knight shares the inside story of the start and evolution of this monumental US corporation. Knight grossed $8,000 his first year. He and his ragtag group of employees were able to double sales every year. Today NIKE annual sales are over $30 billion. NIKE and Phil Knight changed the way that we as consumers look at athletic shoes, they are not just to be worn on the field of play, but worn every day for work and for fun.REVIEW"Don't tell people how to do things, tell them what to do and let them surprise you with their results."Shoe Dog was a refreshingly honest memoir. Phil Knight doesn't make him out himself out to be perfect. He reveals his mistakes, his failures, his indecisions, and his imperfections. That's what makes me appreciate this book so much. Despite his shy and introverted personality he persevered. Despite his difficulties with his banks, his manufacturers, his competitors, and the government, he persevered. One of my favorite quotes was the advice he likes to give to others:"Keep going! Don't stop until you get there, wherever there is."And that's exactly what he did. His writing appears to be effortless. He is simply telling us the story of his "crazy idea" and all it trials and tribulations. Shoe Dog flows well and is very easy to read. The antidotes and stories he shares are riveting. It is so hard to even imagine that this gigantic company and iconic brand we now know as NIKE had such a rough beginning. But Phil Knight kept on going and didn't stop till he got there. I listened to the audio version of this book. It was enjoyable to hear both Phil Knight for the Introduction, and Norbert Leo Butz for the remainder of the book.
- Rating: 1 out of 5 stars1/5Very inspiring. A real lesson in realising anything is possible once you have passion and know how