The 12 Week Year (Review and Analysis of Moran and Lennington's Book)
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About this ebook
This complete summary of the ideas in Brian P. Moran’s and Michael Lennungton’s book “The 12 Week Year” explains that for many companies, December is the best sales month of the year as everyone focuses on the “year-end-push” towards annual targets. This summary highlights the importance of periodisation – changing your time frame so you make sure every week counts. And it explains how you can achieve in a 12-week period as much as you previously achieved over an entire year.
Added- value of this summary:
• Save time
• Understand the key concepts
• Develop your business knowledge
To learn more, read the summary of “ The 12 Week Year” and boost your productivity.
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Reviews for The 12 Week Year (Review and Analysis of Moran and Lennington's Book)
20 ratings4 reviews
- Rating: 5 out of 5 stars5/5I am really inspired to put The 12 Week Year into practice. The very practical steps are easily laid out, and straight forward to execute. I enjoyed the way the summary gave the most important points of the book, so I can get started without reading a full-length book. I would highly recommend The 12 Week Year Summary.
- Rating: 5 out of 5 stars5/5The book was clear and concise and gave practical tips that I can start implementing right away. I very excited about getting started and implementing my 12 week plan. Thank you for the Review & Analysis.
- Rating: 5 out of 5 stars5/5Great overview and inspiration. Im looking forward to reading the full book as a result.
- Rating: 5 out of 5 stars5/5HELPFUL!
I have never used one of these before but I am looking forward to using another to help me understand the basic concepts of a book.
Book preview
The 12 Week Year (Review and Analysis of Moran and Lennington's Book) - BusinessNews Publishing
Book Presentation:
The 12-Week Year by Brian P. Moran and Michael Lennington
Book Abstract
About the Author
Important Note About This Ebook
Summary of The 12 Week Year (Brian P. Moran and Michael Lennington)
Book Abstract
MAIN IDEA
For many companies, December is the best sales month of the year as everyone focuses on the year-end push
towards annual targets. It’s actually quite common for the 4th quarter to make up 30 – 40% of annual sales. Having a goal and an immediate deadline gets people focused and working hard.
With that in mind, the question is: Why save that kind of effort for just once a year? Instead of working towards 12-month goals which can seem a long way away at the beginning of each year, you should instead set 12-week goals and have your people pursue those with the same kind of concentrated effort they put into the year-end push. Periodization
is the concept of changing your time-frame so you make sure every week counts. Throw out the annual plan and break each year into four 12-week periods.
If you move to use Periodization, why not also set an audacious goal at the same time? What about if you could boost your productivity so much that you can achieve in a 12-week period the same results you previously generated over an entire year! That kind of productivity boost would be a genuine game-changer for most people. Is it feasible? Well, if you’re honest you will probably admit you’re not always in